Acquisition Specialist

Our family of brands includes Schoolhouse a lighting home furnishings and lifestyle brand based in Portland Oregon known for creating heirlooms that inspire unique meaningful spaces; Food52 a generation cooking home and lifestyle company based in Brooklyn New York that blends content commerce and community to make the kitchen the heart of the home; and Dansk a heritage design brand founded in 1954 committed to preserving its Scandinavian roots while creating timeless products that will be passed down through generations. Together were dedicated to thoughtful design purposeful living and enriching the spaces where people live work and gather.

About the Role:

As an Acquisition Marketing Specialist at Food52 and Schoolhouse you will support the development and of customer acquisition strategies aimed at driving growth for both brands. In this role youll help reach new customers through paid and organic channels and assist in optimizing efforts to maximize customer acquisition costs (CAC) while driving sustainable growth. Youll work closely with the Marketing Product and Analytics teams to help manage campaigns that attract engage and convert potential customers.

Success in this role will be measured by your ability to support customer acquisition goals improve campaign performance and contribute to expanding the reach of our marketing efforts.

Ideal Candidate:
Were looking for a datadriven resultsoriented individual with 2 years of experience in customer acquisition or performance marketing. Youre comfortable working with paid media organic channels and have a strong desire to optimize campaigns based on data insights. Youre a collaborative team player with a passion for learning and staying current with the latest marketing trends.

Key Responsibilities:

• Customer Acquisition Support: Assist in developing and executing multichannel acquisition strategies focusing on digital channels (paid search paid social display ads etc. and organic channels (SEO content marketing partnerships).
• Campaign & Optimization: Help manage and optimize acquisition campaigns across various platforms to meet customer acquisition goals track KPIs and make adjustments as necessary.
• Customer Segmentation & Targeting: Use customer data and insights to support the identification of key customer segments for acquisition strategies.
• Crossfunctional Collaboration: Work with the Marketing Creative and Analytics teams to ensure alignment on campaigns and integrate efforts for maximum impact.
• Performance Analytics & Reporting: Track and report on acquisition performance helping to measure ROI and provide actionable insights for improving future strategies.
• Budget Support: Assist in managing the acquisition marketing budget to ensure resources are effectively allocated across campaigns and channels.
• A/B Testing & Experimentation: Support A/B tests and other experiments on ad creatives landing pages and conversion funnels to continuously improve acquisition efforts.
• Stay Current on Trends: Monitor industry trends and competitor activity to help identify new acquisition opportunities and improve campaign effectiveness.

Qualifications:

• 2 years of experience in customer acquisition digital marketing or performance marketing (preferably in an ecommerce or DTC environment).
• Familiarity with managing paid acquisition campaigns across platforms like Google Ads Facebook Ads and display networks.
• Basic understanding of SEO content marketing and affiliate marketing.
• Strong analytical skills with the ability to track and interpret data to optimize campaigns.
• Experience using marketing analytics tools like Google Analytics and Facebook Ads Manager.
• Ability to assist with budget management and resource allocation.
• Interest in A/B testing and optimization strategies.
• Good communication and collaboration skills.
• Detailoriented with a passion for driving measurable results.

COMPENSATION

This is an exempt role.

The target pay range for this role is between 80k 100k

This role is eligible for a bonus.

WORKING AT FOOD52

Food52 is committed to providing our team with a competitive benefits package. Some of our benefits include:

• Health benefits (medical dental and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) companysponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace providing equal employment and advancement opportunities to all team members. We value diversity and recruit hire and promote individuals solely based on talent qualifications competence and merit. We evaluate candidates without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status or other protected characteristics as required by law and as a matter of our company values.