Senior Brand Strategist
Senior Brand Strategist
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$ 126700 - 223000
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
As a Senior Brand Strategist you will be responsible for developing maintaining and evolving the way our brands go to market. With collaboration across teams to drive the most compelling differentiating brand strategies you will be responsible for longterm success and accountable to a variety of initiatives around the Adobe organization relevant to these brands.
What youll Do
In partnership with crossfunctional marketing teams develop core brand strategies and positioning documents that inform product strategy naming partnerships and sponsorships brand marketing social activations and more.
Lead the creation of campaign creative briefs for internal and external teams ensuring that each marketing initiative ladders up to a cohesive strategy.
Develop names and naming architectures for new products features programs events and other businessleading initiatives that position Adobe at the forefront of the industry.
Develop brand architecture and gain alignment across the organization to ensure Adobe goes to market in the most coherent progressive manner. Advise on the evolution of this architecture as new brands products and technology initiatives are developed.
Be the primary advocate for our audiences ensuring that strategies are designed with them in mind.
Partner with our Consumer Insights team to design and conduct research that expands our understanding of the audiences we reach and ensure that all our work is backed by concrete qualitative and quantitative insights.
Partner with our Brand Measurement team to quantify the impact of our work developing narratives that communicate the collective value of our marketing initiatives.
What will help you succeed
Deep experience in strategic development in an agency or inhouse setting.
Experience leading all aspects of brand strategy for subbrands within a larger brand architecture preferably on massmarket consumer brands.
Fluency in consumer insights research and brand measurement with the ability to interpret and define implications of research as it pertains to each portfolio brand.
Great crossfunctional communication and collaboration skills and the ability to translate complex critical thinking into simple focused narratives that can travel across the organization.
Experience working with creative teams and/or creative agencies to develop provocative breakthrough work on brands in rapidlyevolving categories.
Exceptional problem solving skills with experience leading projects with minimal oversight.
B2B and B2C experience preferred.
Adobe is an intensely creative environment; were looking for strategists who take the work seriously alongside a healthy dose of levity.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Required Experience:
Senior IC
Employment Type
Full-Time
