This is a remote position.
JOB DESCRIPTION: SEO Digital Marketing Specialist
Projected Start Date: ASAP
Hours per week: 30 hours to start (May be negotiated to transition as FULLTIME 40hours per week during the hiring process or the first month of the VA) Client : Healthcare Industry
(May be negotiated to transition as FULLTIME 40hours per week during the hiring process or the first month of the VA)
Client : Healthcare Industry
VA Rate : 910$ AUD per hour depending on experience.
Purpose:
We are looking for a resultsdriven Digital Marketing Specialist with a strong track record in generating qualified leads through strategic SEO paid ads and analytics. The ideal candidate is highly skilled in SEO Google Analytics Meta (Facebook/Instagram) Ads Google Ads and has working knowledge of HubSpot. This role is critical to driving demand generation and optimizing digital campaigns for growth.
Key Responsibilities:
SEO Strategy & :
Develop and execute onpage and offpage SEO strategies to improve organic rankings.
Perform keyword research competitor analysis and technical audits.
Monitor and report on SEO performance using tools like Google Search Console and SEMrush.
Help fix up our website as needed etc
Paid Media Campaigns:
Create manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns.
Conduct A/B testing monitor ad performance and adjust strategies based on data.
Regular social media post maintain engagement
Analytics & Reporting:
Set up and manage Google Analytics (GA4 Google Tag Manager and conversion tracking.
Build performance dashboards and provide actionable insights to improve campaign performance.
Marketing Automation & CRM:
Use HubSpot for lead tracking email marketing workflows and campaign management.
Ensure lead capture scoring and nurturing strategies are optimized to drive conversions.
Have experience in building a brand and assisting with setting up of marketing materials
Collaboration & Strategy:
Work with content design and sales teams to align messaging and ensure campaign consistency.
Contribute to marketing strategy and growth planning with databacked recommendations.
Requirements
Qualifications:
Must have experience in digital marketing with a focus on SEO and paid media.
Proven track record of generating and converting leads through digital campaigns.
Proficient in:
SEO tools
Google Analytics
Meta Business Manager Google Ads
HubSpot (CRM and Marketing Hub)
Interpersonal skills for building and developing relationships with clients
Written communication skills needed for communicating with a range of people both internally and externally
A flexible approach to work with the ability to adapt to a fastpaced everchanging environment
Initiative and the confidence to start things from scratch.
SEO Proficiency Level Requirement : Must be familiar with Meta or Google Ads Analytics/Reports
Digital Marketing Proficiency Must be familiar with Building the brand apart from Socia Media Management
Tool : Hubspot will be used for Marketing and Branding
Qualifications: Must have experience in digital marketing with a focus on SEO and paid media. Proven track record of generating and converting leads through digital campaigns. Proficient in: SEO tools Google Analytics Meta Business Manager, Google Ads HubSpot (CRM and Marketing Hub) Interpersonal skills for building and developing relationships with clients Written communication skills - needed for communicating with a range of people, both internally and externally A flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment Initiative and the confidence to start things from scratch. SEO Proficiency Level Requirement : Must be familiar with Meta or Google Ads Analytics/Reports Digital Marketing Proficiency - Must be familiar with Building the brand apart from Socia Media Management Tool : Hubspot will be used for Marketing and Branding
Education
NA