Division Marketing Specialist
Division Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Why Join Us
At Highwoods were more than just a commercial real estate companywere in the business of creating remarkable workplaces that inspire and support growth community and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation care and commitment to quality we deliver exceptional spaces that are worth the commute add value to our customers and positively impact our communities.
Our Vision in Action
- People-Focused Culture: As a Highwoods teammate youll work in a supportive environment where your growth and success are as important as that of our customers.
- Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers their teams and our shareholders.
- Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.
Ready to make an impact
Join us as we lead the evolution of commercial real estate for the benefit of our customers communities and investors. Lets create exceptional experiences and environments together.
KEY RESPONSIBILITIES:
Marketing Strategy & Execution:
- Coordinate and implement overall marketing initiatives for the division
- Prepare the annual marketing budget and reconcile monthly expenses
- Track and report on local marketing program performance and ROI
- Identify partnership marketing opportunities and external initiatives to leverage assets
Creative Development & Brand Management:
- Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers eblasts virtual staging videos photography social media)
- Utilize Adobe Creative Suite (InDesign Photoshop etc.) to create or update leasing collateral templates and custom designs
- Ensure brand consistency across all platforms and materials
- Manage promotional item purchases and inventory for gifts and events
Digital Marketing & Online Presence:
- Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
- Maintain accurate property inventory and content across all digital listing services (CoStar LoopNet etc.)
- Update and manage property pages on the company website
- Maintain and update CRM and marketing database (Salesforce/List Master)
Leasing Support & Sales Enablement:
- Develop and maintain detailed familiarity with all properties and suites in the division
- Create or update leasing proposal template designs
- Develop and maintain a Featured Property guidebook for use in analyst presentations and property tours
- Track set-up and standards of vacant space presentation
Event Planning & Customer Engagement:
- Plan and coordinate broker customer and office social events
- Support Property Managers in executing Customer Experience events including marketing communications and on-site setup
Collaboration & Cross-Functional Coordination:
- Partner with internal teams (leasing property management customer experience corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
- Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A marketing and customer experience).
- Support special projects as needed
QUALIFICATIONS:
Education & Experience:
- Bachelors degree in Marketing Communications Business or related field
- 35 years of experience in marketing or a similar role involving property marketing and branding
- Experience managing marketing budgets and tracking ROI
- Event planning or corporate event coordination experience is a plus
- Proficient in Social Media marketing including LinkedIn Instagram etc
- Experience working in commercial real estate (a plus but not required)
Technical Skills:
- Proficiency with Creative Suite publishing programs (InDesign Photoshop and Illustrator) in addition to Powerpoint Word and Excel
- Familiarity with CRM systems (Salesforce/List Master preferred).
- Strong understanding of email marketing platforms and digital marketing tools
- Experience with property listing platforms (CoStar LoopNet etc.) a plus but not required
Marketing & Communication Skills:
- Strong written and verbal communication skills
- Ability to create compelling marketing collateral and messaging
- Understanding of brand consistency and design principles
- Ability to manage social media and e-marketing strategies on LinkedIn and Instagram
Organizational & Project Management Skills:
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong attention to detail and accuracy
- Proven ability to meet deadlines and coordinate with multiple stakeholders.
Interpersonal & Team Collaboration:
- Strong interpersonal skills and a customer-service mindset
- Versatile/flexible with ability and willingness to take on responsibilities tasks and requests
- Ability to work independently and collaboratively in a fast-paced environment
Required Experience:
Unclear Seniority
Employment Type
Full-Time
