Associate Product Marketing Manager

Hybrid Work Model

#LIhybrid

JOB SUMMARY:

Sega of America is seeking an Associate Product Marketing Manager who is enthusiastic about games and players with a strong interest in connecting both through world class marketing. Reporting to the Senior Product Marketing Manager this role will support and champion the video game vision and innovative marketing efforts across several exciting classic SEGA franchises. As Associate Product Marketing Manager you will be responsible for thoughtful marketing activations supporting campaign plans at global and regional levels and collaborating closely with crossfunctional teams to drive daytoday .

DUITES AND RESPONSIBILITIES:

• Strong organization skills with ability to multitask and prioritize in a fastpaced environment.
• Support product marketing tactics and for the products entire lifecycle.
• Execute on consumer product digital and physical retail and first party partnership opportunities.
• Align with crossfunctional and international teams to deliver integrated marketing activations.
• Support bestinclass production of creative advertising and marketing assets by working with internal departments and external vendors as required.
• Manage product marketing approval process across creative services business legal and accounting.
• Manage product marketing approval process across creative business legal and accounting.
• General understanding of the traditional media and influencer landscape and demonstrate knowledge of memorable creative campaigns.
• Collaborate with media agencies creative agencies event agencies and promotional partnerships alongside respective crossfunctional teams.
• Build relationships across the organization to supply them with key player and marketing insights to continue to better marketing activations.
• Maintain and track marketing budgets with oversight from Sr. Brand Manager including budget reconciliation PO processing and invoice tracking to ensure accuracy of fiscal year spend.
• Performs other duties as assigned.
• Working inoffice is an essential function of this requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
  • For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
  • To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation.
  • To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.

QUALIFICATIONS AND SKILLS:

• 2 years experience in a marketing role within gaming entertainment or consumer products.
• Bachelors Degree or equivalent experience in the field.
• Ability to support initiatives with a focus on KPI / ROI metrics.
• Experience in project management with demonstrated ability to work well with multiple teams.
• Open to flexible hours while working with overseas teams (primarily Japan time zones).
• Effective oral and written communication skills with strong attention to detail.
• Positive professional and flexible attitude.
• Must be able to commute to work in the Irvine office Tuesday Thursday every week.

PREFERRED SKILLS:

• An active gamer with knowledge of the current gaming landscape.
• Knowledge and interest in Sega and our games as well as other Japanesedeveloped actionadventure games.
• Experience working with Japanese or Asian entertainment publishers.
• Ability to identify and analyze marketing trends and apply data to produce factdriven recommendations.