Sr Product Marketing Manager API Gateway

At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Are you a Sr. Product Marketing Manager that dives in to understand target customers and market dynamics At F5 we enjoy launching and supporting new application delivery central management and automation products services and technologies we share with customers F5 Sales analysts and channel partners! The role requires marketing strategy and business analysis skills with a consistent record of promoting technology products and solutions as well as excellent communication skills in prose and presentation formats. We craft product messaging and positioning supporting a set of F5 NGINX products.

You will also need strong communication and project coordination skills to work effectively with crossfunctional teams including Product Management Sales Corporate Marketing and Business Development to lead and execute on a wide variety of product marketing initiatives. Demonstrated ability in developing customer and salesfacing presentations and other materials including sales plays FAQs quick reference guides website copy blog articles social media posts videos demos and written communications to employees and external partners will enable your success!

Primary Responsibilities

• Create compelling product positioning and messaging that differentiates F5 API Gateway and Kubernetes traffic management solutions in the market
• Build and use market intelligence by understanding the new and emerging personas their buying criteria and how they purchase
• Gain market insight obtain industry knowledge and analyze data for technical and executive consumption to successfully position F5 API Gateway and showcase our key differentiators
• Research and know your competition and efficiently communicate how to optimally position F5
• Develop and implement gotomarket plans in coordination with crossfunctional team including corporate marketing sales/channel readiness and BD teams
• Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
• Drive releases by developing launch plans for new products and services and handling the crossfunctional implementation
• Produce product collateral such as sales customer and analyst presentations product datasheets FAQs briefs and Web pages
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Lead engagements with sales and channel teams customers and partners via webcasts direct meetings marketing communications and industry events to drive interest and lead generation
• Direct meetings and present to industry press and trade analysts
• Counsel and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management

Knowledge Skills and Abilities

• Experience working in a global role and understanding marketing differences across different regions
• Demonstrated ability to produce product marketing content: sales plays blog articles website material videos and written communications writing samples required.
• Ability to effectively lead & own project initiatives independently
• Great teamwork collaboration and interpersonal skills working across global teams and organizations (often virtual) work environment
• Solid understanding of enterprise marketing and sales motions
• Excellent written and oral communication skills including public presentations
• Strong organizational analytical and skills
• Knowledge of networking public and private cloud technologies is a plus
• Strong aptitude for determining optimal ways to analyze markets and position technology products
• May require the ability to travel via automobile or airplane up to 20

Qualifications

• BA/BS degree or equivalent experience required. MBA Preferred
• 6 years experience in product marketing API gateway API Management API developer tooling cloudnative infrastructure space strongly preferred.
• 6 years analyzing products customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be allinclusive and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @ or auto email notification from Workday (ending with or @.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .