Marketing Content Consultant
Marketing Content Consultant
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Job Description
You have a clear vision of where your career can go. And we have the leadership to help you get there.At CNA we strive to create a culture in which people know they matter and are part of something important ensuring the abilities of all employees are used to their fullest potential.
Under the direction of the Director Marketing & Communications the Integrated Marketing Content Consultant manages the creation editing review and distribution of new and existing brand and marketing content for internal and external users to help position the company in the market maintain product awareness and drive strategic objectives. This role is responsible for assisting in executing successful integrated content strategy campaigns for customers through diverse communication channels. The role will also be responsible for modernizing CNAs approach to content development to become scalable personalized and aligned with companys strategic goals resulting in the creation of integrated content that educates target markets and drives business results. This role supports the governance of CNAs brand voice and visual identity.JOB DESCRIPTION:
Essential Duties & Responsibilities
Performs a combination of duties in accordance with departmental guidelines:
May perform additional duties as assigned.
Assist with developing the integrated content strategy:provide strategic insight to help develop and implement a salesenabling integrated content strategy in alignment with enterprise and business unit goals.
Content development:Lead contributor to strategy and development of impactful insightful content that provides value and impact to the sales cycle leveraging industryspecific and industryadjacent topics. Includes SME interviewing and production of integrated content. Develop highquality creative and engaging content to support the business goals such as: blogs sell sheets/brochures newsletter risk control resources whitepapers social media posts intranet articles video etc.
Content management:Manage a global content library ensuring resources are organized accessible bilingual and accurate/up to date. Transform the content creation process to be repeatable and scalable. support the strategy on how to effectively create and repurpose integrated content to optimize personalization and audience targeting.
Manage & distribute Omnichannel content:Manage and distribute content across multiple owned and paid channels (digital/web social media email Intranet event print etc. using tools including Hootsuite Marketo and Unily.
Data & Analytics:Strong analytical skills to interpret data and adjust strategies accordingly. Ability to utilize Google Analytics and other data points to analyze and interpret data as well as set KPIs that help drive profitable growth. Analyze content marketing performance with actionable takeaways.
Effectively manage deadlines:prioritize and reprioritize content development based on business goals. Act with a sense of urgency.
Leverage technology to enable optimization:Effectively manage and embrace the use of existing or emerging technologybased resources (i.e. Digital Asset Management untapped capabilities AI etc..
Strategic Collaboration and Adaptability: Consistently align and calibrate efforts with enterprise and BU goals in close partnership with the Marketing Director. Demonstrate a deep understanding of audience pain points opportunities and goals.
Interdisciplinary Holistic Thinking:Identify areas of opportunity to help crosspromote BU services and capabilities by leveraging and creatively repurposing content.
Reporting Relationship Directoror above
Skills Knowledge & Abilities
Proven track record of exceptional writing editing and storytelling skills with the ability to translate technical and/or complicated information into clear concise prose appropriate for various targeted audiences.
Ability to create content for diverse audiences.
Ability to govern brand voice and visual identity across all channels to ensure positive and consistent brand experience whether online or offline. Ability to successfully lead and operate in a deadlineoriented culture.
Innovator with ability to learn and embrace emerging technology and automation to drive operational efficiencies.
Strong organization skills and the ability to manage multiple works streams in parallel.
Previous experience operating within an integrated content marketing organization.
Knowledgeable of search engine optimization (SEO) best practices and content distribution channels.
Strong analytical skills to interpret data and adjust strategies accordingly.
Strong interpersonal and collaboration skills with the ability to effectively communicate and interact with internal and external business partners.
Financial acumen and the ability to effectively manage resources against budget.
Education & Experience
Bachelors degree in Marketing English Journalism Communications or related discipline or equivalent.
Minimum of three to five years of work experience
At CNA we are committed to providing equal employment opportunities to all employees and applicants. It is our policy to provide equal employment opportunities to employees and applicants based on jobrelated qualifications and ability to perform a job. If you require an accommodation during the hiring process or upon hire please inform Human Resources. If a selected applicant requests accommodation during the recruitment process CNA will consult with the applicant in order to provide suitable accommodation that takes into account the applicants accessibility needs.
Required Experience:
Contract
Employment Type
Full-Time
