Senior Product Marketing Manager B2C Amazon Resale

Amazon is the Everything Store and as global customer demand for preowned product grows we want buying a preowned product to be as seamless and exciting as buying a new one. Amazon Resales vision is to Be the preferred destination for customers buying preowned products. Through this program we sell millions of quality openbox and preowned products each year from customer returned and warehouse damaged inventory. This business is posed for significant growth as we started offering Amazons grading capabilities to 3P sellers to help them resell preowned products.

As the Sr. Marketing Manager Amazon Resale you will define the marketing strategy to help millions of customers discover Amazon Resale and the great deals we offer. You are an experienced marketing leader who can think strategically and execute flawlessly. You are an effective thought leader and strong communicator who can earn trust with stakeholders across multiple teams create a longterm brand and performance marketing strategy craft narratives to secure funding in the annual operating cycles and scale marketing efforts to enable Amazon Resale to be a multibilliondollar business. Success in this role requires strong analytical skills attention to detail and the ability to drive results in a fastpaced environment. This is a unique opportunity to build develop and drive a globally relevant customercentric marketing strategy in a way that increases Amazons relevance and accessibility to a broader customer audience and encourages more sustainable shopping practices.


Key job responsibilities
* Create an endtoend long term marketing strategy defining the right customer segments brand marketing performance marketing and resourcing required to achieve long term objectives.
* Be the thought leader for the preowned space and educate senior leaders on the right priorities for investment.
* Setup mechanisms to translate marketing strategy to annual operating plans.
* Drive customer acquisition and engagement strategies across North American marketplaces
* Own customer segmentation and targeting strategies to improve marketing effectiveness
* Drive improvements in marketing ROI through datadriven optimization
Own MBR QBR and Operating Planning cycles to report out progress and impact


About the team
Amazon Resale Business and Product team sits within the Amazon Recommerce as part of WW Returns and Recommerce Organization. We are a high impact team with a dedicated tech team who partner with us on a daily basis. The aspiration for Amazon Resale is to be a multi billion dollar business within the next 3 years and this role would form a critical part of product leadership to get us there.

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience with customer segmentation profiling and targeting
Experience setting up a marketing function for a business

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.