Marketing Communication Strategist Strategy and Insights Reputation Marketing and Insights
Marketing Communication Strategist Strategy and Insights Reputation Marketing and Insights
Posted on :
01-05-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 106400 - 185000
Vacancy
1 Vacancy
Posted on :
01-05-2025
Job Description
As a Campaign Strategist on the Reputation Marketing and Insights team you will be responsible for developing paid messaging and integrated campaign strategy for reputational campaigns. This will include guiding the overall campaign chorus across earned owned and paid channels to break through with singular narrative and achieve campaign goals. You will work closely with the research team to build on the body of existing insights and to identify the learning gaps needed to produce a concise guiding insight and the focused message and proofpoints that will maximize impact. In addition to insights you will maintain the pulse on the external environment in which Amazon and its campaigns exist and stay abreast of upcoming developments and announcements being made by the company. The strategy team is responsible for ensuring no tactic is left off the table and that we execute crossfunctional campaigns that help achieve results that are more than the sum of each part.
The work will challenge you to be resourceful think big while staying connected to the details translate research into messaging and strategic direction and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense but it is also meaningful and energizing. This is an individual contributor role.
Key job responsibilities
Identify and communicate research needs for development of campaign strategy
Develop paid campaign messaging and briefs driven by a core insight based on existing new cultural historical data and research
Work across multiple communications and business stakeholders to develop an integrated marketing plan based on the campaign insights and crosschannel gotomarket brief.
Bring key stakeholder teams together through ensuring deliverables are aligned to the brief.
Create and manage substance repository (and associated research insights approved legal language etc.
Work with research and creative to develop testing protocol to evaluate and optimize campaign content and creative
Work with research creative and partner teams to propose and develop future business actions and campaign substance that elevates Amazons reputation
About the team
This team sits within the Communications and Corporate Responsibility (CCR) organization.
6 years of professional noninternship marketing experience
6 years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Bachelors Masters or equivalent
Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The work will challenge you to be resourceful think big while staying connected to the details translate research into messaging and strategic direction and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense but it is also meaningful and energizing. This is an individual contributor role.
Key job responsibilities
Identify and communicate research needs for development of campaign strategy
Develop paid campaign messaging and briefs driven by a core insight based on existing new cultural historical data and research
Work across multiple communications and business stakeholders to develop an integrated marketing plan based on the campaign insights and crosschannel gotomarket brief.
Bring key stakeholder teams together through ensuring deliverables are aligned to the brief.
Create and manage substance repository (and associated research insights approved legal language etc.
Work with research and creative to develop testing protocol to evaluate and optimize campaign content and creative
Work with research creative and partner teams to propose and develop future business actions and campaign substance that elevates Amazons reputation
About the team
This team sits within the Communications and Corporate Responsibility (CCR) organization.
6 years of professional noninternship marketing experience
6 years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Bachelors Masters or equivalent
Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Employment Type
Full-Time
Department / Functional Area
Key Skills
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