Senior Marketing Executive FT Live Events
Senior Marketing Executive FT Live Events
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Job Description
About Us: Dedicated to creating highly efficient capital market conferences Invisso is the largest and most experienced events business infixed incomewith events including Global ABS ABS East The Covered Bond Congress The Central & Eastern European Forumand The Global Borrowers and Bond Investors Forum. As of April 1st 2025 Invisso joined the Financial Times Group and is now part of FT Live the highlyregarded events arm of the Financial Times.
Collaboration lies at the heart of our success; we value the unique contributions of each department fostering a culture of teamwork and collective progress. As innovators we challenge conventions embracing new technologies and concepts to enhance our event experiences continuously. We are committed to providing excellent experiences for our clients and customers. the Role:
We are seeking an experienced dedicated and driven Senior Marketing Executive to join our team. In this role you will play a pivotal part in the success of our event campaigns taking ownership of marketing delivery/strategy including data/customer insights martech digital marketing copywriting and social media.
The ideal candidate is entrepreneurial creative proactive and thrives in a fastpaced event environment. You will work closely with crossfunctional teams making partnership and collaboration crucial. This is an excellent opportunity for someone looking to grow their career in event marketing. Travel will be required with this role including destinations such as USA Spain Asia and the UK (subject to event allocation).
Key Objectives:
Event project management:
- Achieve set targets for delegate revenue and attendance for each event
- Deliver high caliber of event delegates in line with defined target audiences
- Effectively handle event marketing budgets to deliver optimal return on investment or ROO
- Effectively deliver strategic customer centric marketing campaigns across integrated marketing channels and build successful marketing campaigns across a range of events; this includes email social media paid and organic digital channels telesales and more.
- Devise implement and handle strategies to increase conversion of prospects and return of attendees
- Ensure all event websites are set up to the required quality standards with SEO and conversion in mind
- Work with the Senior Marketing Manager and Marketing Director to ensure pricing strategies are effectively driven
- Accelerate the transition to an inbound marketing strategy by improving performance across search marketing and social media and by developing content marketing campaigns
- Build excellent relationships with event project team (especially sales and production) and proactively communicate marketing progress and achievements
- Work closely with internal teams (sales operations production customer services and audience development) to align marketing initiatives with event goals. Communicate effectively with internal collaborators and external partners to drive collaboration and achieve desired outcomes
- Ensure marketing standard process is implemented for all channels and marketing plans and tactics are proactively communicated to project team
General indicators of success:
- Increase event attendance and revenue yearonyear based on set targets
- Improve campaign engagement rates across email and social media
- Introducing creative ideas and concepts to the team and campaigns
- Increase the number of leads generated for tickets and sponsorship
- Constant analysis and improvement of campaigns
- Find new ways to polish our offerings
- Improve our online presence and rankings
- Quality control and attention to detail
Qualifications:
- Proven experience in marketing with a focus on largescale event campaigns
- Strong understanding of the full marketing mix including digital and traditional tactics
- Excellent project management skills with the ability to multitask and prioritise in a fastpaced environment
- Exceptional communication and interpersonal skills with a collaborative demeanour
- Skilled at identifying intricate details and dedicated to crafting extraordinary experiences
Core skills/competencies:
- Ability to meet tight deadlines and manage multiple projects simultaneously
- Strong organisational and problemsolving skills.
- Phenomenal teammate with a proactive and positive attitude.
- Must be able to travel internationally without restrictions that might affect visa applications
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Required Experience:
Senior IC
Employment Type
Full-Time
