Associate Manager DTC Marketing Digital Strategy

Strategic Planning & Brand Development

• Partner with DTC Brand Manager and Sales Channel teams to develop and author annual brand plans that set vision priorities and performance goals for DTC
• Shape DTC campaign strategies and tactics that drive DTC growth across wine sales gifting hospitality visitation wine club recruitment and events

Audience Targeting & Offer Strategy

• Assess audience segments and consumer purchasing behavior to inform targeting strategies personalize creative messaging and optimize campaign performance across channels
• Create offer strategies (e.g. promotions discounts bundles) that balance growth objectives with profitability by aligning conversion targets media costs and customer lifetime value

Campaign Planning &

• Collaborate with DTC Brand Manager to build and maintain a strategic digital content calendar that aligns messaging seasonal priorities and brand storytelling across channels
• Author clear actionable agency briefs for all DTC marketing initiatives including email social search direct mail and more to ensure timely onbrand campaign delivery

Creative Direction & CrossFunctional Collaboration

• Review and refine DTC marketing creative to ensure alignment with brand messaging offer strategy audience insights and channelspecific best practices
• Partner with DTC Brand Manager and Wonderful Agency to shape compelling social creative for DTC audiences including organic content and native (long shortform) content

Qualifications :

• 35 years of experience in DTC marketing brand management or consumer marketing; experience in wine beverage alcohol or luxury consumer goods preferred
• Strategic thinker with experience leading marketing planning from annual strategy through and ongoing optimization
• Solid understanding of digital advertising social media marketing and consumer promotion strategy
• Strong analytical skills with the ability to translate data into actionable consumer insights
• Excellent written and verbal communication skills with a track record of successful crossfunctional project management
• Highly organized selfstarter with the ability to manage multiple priorities in a fastpaced environment with minimal supervision
• A strong sense of urgency adaptability and problemsolving mindset
• Proficiency in Microsoft Excel and PowerPoint; experience with platforms like Klaviyo Attentive Shopify GA 4 a plus
• Bachelors degree in Marketing Business or related field required

Pay Range: $80000 $95000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

Additional Information :

• Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of ondemand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Located in Paso Robles JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world class wines using Bordeaux grape varieties including the iconic ISOSCELES blend of Cabernet Sauvignon Cabernet Franc and Merlot. The Vineyard estate located at 11680 Chimney Rock Road features a Tasting Room luxury fivestar accommodations at the JUST Inn and a Restaurantmaking it one of the only wineries on the Central Coast to offer all three options.  In September 2018 a new second location the JUSTIN Downtown Tasting Room opened introducing an expansive winetasting bar lounge and a full dining room thats situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality JUSTIN consistently receives top honors around the world establishing itself as a leader in New World Bordeauxstyle winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States or directly from the Winery via JUSTINs Tasting Room online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN visit .

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.

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