Digital Marketing Strategist

• Proficient in utilizing thirdparty cloudbased SQL programming for indepth data mining and audience creation.
• Experience with Amazon Marketing Cloud is advantageous; however candidates with relevant cloud experience are encouraged to apply.
• Demonstrated proficiency in marketing data analysis with a strong understanding of backend campaign optimization based on various metrics.
• Lead strategy planning budgeting and of full funnel programs that drive sales growth across Amazon Instacart and other eCommerce marketplaces.
• Establish deliver and report on financial metrics for digital marketing campaigns.
• Build monitor and manage sponsored ads.
• Partner with brand and marketing teams on creative assets for display ads.
• Support the sales team on their retail customers eCommerce capabilities and requirements.
• Collaborate with the media team and digital agencies to manage DSP.
• Execute and optimize programmatic advertising campaigns within Amazon DSP focusing on achieving client KPIs and maximizing ROI. This includes campaign setup targeting bidding strategies and ongoing performance monitoring.
• Analyze campaign performance data identify trends and insights and implement optimizations to improve campaign effectiveness. This includes A/B testing audience refinement and bid adjustments.
• Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives. This involves understanding client goals target audience and product offerings.
• Provide insights into digital grocery industry staying uptodate on digital advertising trends to build and maintain competitive advantage in the online space.

Qualifications :

• 5 or more years of progressive experience working with cloudbased SQL programming for indepth data mining and audience creation.
• Must have working knowledge of Amazon Marketing Cloud or relevant cloud experience.
• Demonstrated proficiency in marketing data analysis with a strong understanding of backend campaign optimization based on various metrics.
• Experience with programmatic ads.
• Deep understanding of the Amazon DSP platform including audience targeting options (e.g. product targeting contextual targeting audience lists) bidding strategies reporting capabilities and integrations with other Amazon services.
• Demonstrates a curiosity for the latest eCommerce trends and understands how to test and evaluate different waves of ad theory and algorithm changes.
• Bachelors Degree required; MBA or M.S. preferred.
• CPG food & beverage industry experience preferred.
• Strong analytical skills and an ability to use data to formulate profitability driven decisions.
• Ability to collaborate cross functionally build effective relationships and influence decision making both internally and externally to achieve business goals.
• Excel at storytelling and presenting diverse information in a clear concise manner with a datasupported point of view; executive presentation experience a plus.
• Good working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills; modeling and advanced functions a plus.

Pay Range: $105000 $115000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information :

• Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of ondemand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Headquartered in Los Angeles The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands. The companys 10000 employees worldwide are committed to bringing consumers everywhere the freshest most wholesome pistachios citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the companys market share: Wonderful Pistachios is Americas No. 1 tree nut and Americas fastestgrowing snack; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100 pomegranate brand in America; FIJI Water is Americas No. 1 premium imported bottled water brand; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California.

Wonderful Pistachios is part of The Wonderful Company a successful fastgrowing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit .

Weve made Wonderful Pistachios Americas fastestgrowing snack brand. Weve turned pomegranates and POM Wonderful into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces Californias topselling highend Cabernet Sauvignon. To learn more about The Wonderful Company its products and its core values visit or follow us on Facebook Twitter and Instagram. 

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