Trade Marketing Manager
Trade Marketing Manager
Posted on :
30-04-2025
Employer Active
1 Vacancy
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Job Description
Role purpose
Responsible for Codeveloping channel activity with marketing and sales team and define growth strategies and driving to achieve targets at distributor retailer and grower (endusers) level.
Main Responsibilities
- Define Direct Sales Channel picture of success i.e. distribution instore merchandising assortment etc. to be in line with the brand strategies and communication message.
- Work with distributor team (Sales & Marketing) to define channel activities
- Manage all POSM manage BTL budget within assigned region
- Develop integrated activity calendar for the direct sales including NPI instore visibility consumer trade promotion activation to deliver Channel target and gain market share
- Responsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channels
- Fully responsible for Trade promotion budget management for Direct Sales Channel
- Conduct regular business analysis review for Direct Sales channel campaign/launch tracking and propose learnings action plan for improvement
- Perform customer segmentation and develop relevant growth strategies to optimize spending
- Continuously source update and communicate latest developments trends initiatives and competitive actions in the channel assessing implications/opportunities for the channel
- Participate and input into monthly Demand S&OP meeting
- Manages and Deliver Financial Commitments
Qualifications :
Knowledge experience & capabilities
Critical knowledge
- The position requires good knowledge of trade marketing and sales background in FMCG. Have experience in Traditional Trade management is a must. Agricultural work experience is a plus.
Critical experience
- Bachelor in Marketing degree
- Minimum 7 years experience in sales of agricultural / FMCG products or traditional trade marketing is preferred
- Good communication and interpersonal skill
- A track record of Trade Marketing Sales Operation management
- Experience in Sales Trade Marketing or Brand Marketing
Critical technical professional and personal capabilities
- Communication skills
- Selfstarter
- English Communication
Critical leadership capabilities
- Advanced stakeholder management skill is essential
- Excellent interpersonal skills
- Time management
- Learning agility
Additional Information :
- Travel sometimes for field visiting
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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