Marketing Coordinator
Marketing Coordinator
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Job Description
The role of Marketing in WTW is to support the companys growth and revenue goals and to protect and promote a consistent global brand. This role sits within Risk and Broking which offers a broad range of risk advisory services.
In this position you will be responsible for supporting the coordination and delivery of marketing activities across the Construction global line of business which means working with both business teams and marketing colleagues worldwide. While the role is based in London WTWs workstyle is flexible to accommodate a blend of working from home and office attendance.
We are a small but dynamic marketing team with a global remit. You will be joining a fastpaced environment where no day is the same which will give you the opportunity to work on a variety of projects with multiple stakeholders across the globe. Bring with you a desire to grow and well provide you with the support and opportunities to make it happen.
The Role:
Marketing Delivery: Key support to the Marketing/Campaign Manager in the delivery of the marketing plan and all its elements and tactics within agreed timelines and budgets. Includes activity in GB and in the local teams global locations.
- Coordinate and liaise with regional and global marketing colleagues including the CoEs (Communications Design PR Digital and Research/Analytics) as required to deliver campaigns and programmes
- Support the Marketing/Campaign Manager with the delivery of digital and facetoface client events. Liaise with the CoE Event Teams for brand and process alignment. Liaise with the CoE communication teams to ensure appropriate advertising of the event through internal and external channels including social media. Liaison with local Line of Business (LOB) administrator or leading stakeholder as appropriate
- Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals. Use the activity to help guide and improve future marketing initiatives
- Manage the LOB/Campaign marketing mailing activity using our digital mailing tools and ensure that mailing lists are accurately built according to their target audience and via coordination with relevant LOB administrators ensure that contact data is up to date
- Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery
- Actively support and advise stakeholders during project and deliver to their needs with a sense of urgency and accountability
- Support with the delivery of social media campaigns and initiatives using digital tools and platforms to ensure the content is on brand
- Support and coordinate the production of digital content such as podcasts videos insights articles and webpages
Relationships
- Develop good working relationships and work closely with other members of the marketing team to ensure consistency of approach to marketing activities and to share new ideas and best practices both in GB and globally
- Develop good working relationships and work closely with the sales teams to ensure marketing activity is consistently supporting sales growth targets and is measurable and connected with sales reporting tools. (CRM)
- Develop and maintain good relationships with key individuals within the Line of Business/Campaign in GB and globally by understanding their business issues and providing proactive advice
Business Awareness
- Develop and maintain a good understanding of the products services and solutions that the Line of Business/Campaign offers to clients
- Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives
Other
- Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
- Develop and maintain a good understanding of the full range of products services and solutions that WTW offer to clients as well as the different markets and buyer hubs that exist
- Operate within WTWs agreed policies procedures and core values demonstrating a consistent and corporate approach
- The Coordinator will have a general understanding across all areas of the business
Qualifications
The Requirements:
- Experience within professional or financial services or a B2B environment (ideally consultancy/insurance environment) is essential
- Relevant marketing experience is essential
- Strong project management skills and attention to detail
- Adaptable and quick learner with new tools systems and processes
- Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
- Strong communication skills (both written and verbal)
- Ability to use own initiative and work unsupervised whilst recognising when to escalate issues or ask for help when required
- Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
- Credibility to work with and to influence colleagues at all levels within the company
- Ability to work across geographies
Equal Opportunity Employer
At WTW we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.
At WTW we trust you to know your work and the people tools and environment you need to be successful. The majority of our colleagues work in a hybrid style with a mix of remote inperson and inoffice interactions dependent on the needs of the team role and clients. Our flexibility is rooted in trust and hybrid is not a onesizefitsall solution.
Were committed to equal employment opportunity and provide application interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers from the application process through to joining WTW please email
Required Experience:
IC
Employment Type
Full-Time
