Assistant Brand Manager
Assistant Brand Manager
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Job Description
Business Planning and Budget Management
Supports development and implementation of BP translating brand strategies into brand plans building a holistic and always on brand communication plan
Ensures proper project and budget tracking and stays within the agreed budget
Brand Management
Leads and contributes the brand part of projects of marketing peers as well as on/off premise and trade marketing
Works closely with the Brand Manager local marketing team members and International HQ specialists to share learnings best practices to align plans share latest updates and insights
Instigates and participates in creative sessions to develop tactics and assess best
practice case studies
Always has the consumer and brand eye in every single project and ensures that all the communication stays within the brand equity
Advertising and Communication
Supports the Brand Manager in
Generating consumer insights and translating them in successful brand initiatives
Managing creative processes from briefing to implementation for campaigns around
cartoons occasions consumer activations and all Red Bull titled & 3rd party events
Developing 360 consumer activation campaigns using new and innovative tactics
Creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions international brand & legal teams and respective local & international agencies.
Innovation & POS Communication
Supports the Brand Manager in
Successful planning and of product & packaging launches together with sales finance and other marketing functions
Creation and implementation of 360 launch plans
Creation & implementation of perfect and ongoing POS plans throughout the year across all sales channels working in collaboration with Field and Trade Marketing teams.
Collecting all learnings to share locally and with International HQ
Qualifications :
Achievement of agreed individual annual objectives
Delivers the brand part of the business plan
Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 months consumption TOM awareness and brand salience
Successful of product and packaging launches
Builds a strong transparent trusty partnership and cooperation with management and personnel
Strengthens agency service & client/agency relationships
Additional Information :
Turkish native Fluent in English
Bachelors Degree
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
