Consumer Intelligence Manager
Consumer Intelligence Manager
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Job Description
About the Role:
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences as well as curating insights from the local markets.
Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights.
Manage the development of global audience catalogue for client brands. Manage the audience creation process.
This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data analysis and MarTech we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies utilizing the industrys most robust dataset in Omnicoms proprietary platform Omni. Were looking for curious colleagues who enjoy learning more about data insights tools and meeting the everchanging needs of the industry.
Key Responsibilities:
- Strategic partner for audience creation and optimizations through media campaign process
- Create audience insights: market and audience sizing behavioral insights on personas to refine the audience segmentation
- Insight development and curation to support audience development
- Global audience creation with local market for biddable activation
- Education around data tool solutions to our local teams
- Insight development and curation to support audience development and validate targeting
- Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments
- Programme effectiveness ensure crossmarket pollination of best practices
Nice to Haves:
- Ability to create addressable audiences from various data sources for campaign activation
- Experience presenting data and insights in a meaningful and impactful way
- Understand core principles of model development segmentation and statistical techniques
- Experience with data preparation data exploration insight generation predictive modeling sample weighting etc.
- Code familiarity and experience a plus (Prior coding in SQL R etc. a plus)
- Familiarity with Machine learning Market Mix Modeling Attribution modeling desired
- Strong communication (verbal and written)
- Strong Microsoft Word Excel and powerpoint
- Some coaching/mentoring a plus
- Experience with Marketing data technology tools and Data sources a plus.
- Adobe DSP DMP.s Big data AWS S3 Hadoop JIRA Hive etc
About the Annalect EMEA:
Flexible Working
We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to wellbeing. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation improves performance and productivity and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions life insurance health insurance a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave shared parental leave paternity leave pay policy.
Diversity
At Annalect we are focused on equality and believe deeply in diversity & inclusion of race gender sexual orientation religion ethnicity national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes opinions and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world our work and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process please discuss any specific adjustments with a member of the Annalect People team.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.
Diversity Equity & Inclusion at OMG
At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and wellrepresented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on Experience:
Manager
Employment Type
Full Time
Key Skills
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