Website Administrator

Its fun to work in a company where people truly BELIEVE in what theyre doing!

Were committed to bringing passion and customer focus to the business.

Position Summary

The Website Administrator leverages experience in Search Engine Optimization (SEO) website development and data analysis to ensure that our brands website is fully optimized for user experience. This role will work closely with various stakeholders from our marketing retail lending and IT teams to develop and maintain website performance and consistently meet our organizations monthly quarterly and annual strategic initiatives. Combining business acumen and expertise in formulating SEO Pay Per Click (PPC) and user journey strategies Website Administrator will build qualified traffic to our website and other digital channels for a superior user experience through an understanding of web design web personalization A/B testing and attribution.

Principle Duties and Responsibilities

• Willingness and ability to exhibit Wellby Core Values every day.

• Works purposefully and is driven to provide the best team member experience.

• Drive the vision and measure the effectiveness of the websites organic strategy user experience and performance; lead the PPC/SEM strategy.

• Collaborate with VP of Digital to create funnel mapping for website and landing pages develop website roadmap and website/landing page release schedules.

• Own the website(s) and landing pages to ensure they drive qualified leads; support strategic initiatives focused on highimpact growth. Analyze website and landing page performance provide regular reporting and insights and find ways to improve conversion rate.

• Utilize strong analytical ability to evaluate endtoend member experience across multiple channels and member touch points.

• Collaborate with leadership stakeholders and vendors to maintain a seamless UX from publicfacing lead generation pages into the product and./or services.

• Perform keyword research and monitor keyword performance expansion and optimization.

• Collaborate with internal/external stakeholders on SEO/organic channel editorial content to incorporate keywords and searcher intent into written content to support marketing initiatives.

• Plan execute and measure A/B and multivariate testing maintaining a roadmap of A/B test initiatives and personalization campaigns; support the management of A/B testing prioritization and scheduling.

• Develop a backlink strategy; Identify backlink opportunities and perform necessary outreach.

• Collaborate with the Marketing team to develop and execute content marketing campaigns to drive traffic backlinks engagement sales and member retention.

• Lead technical SEO initiatives such as redirect analysis schema mobile strategy and site speed optimization.

• Manage our brand SEO success metrics ensuring we meet goals for Search Engines Results Page (SERP) and continuous improvement with monthly reporting.

• Evaluate content traffic SEO metrics and the effectiveness of campaigns and messaging (through welldefined KPIs) weekly to make recommendations to stakeholders.

• Manage necessary approvals for all content and project management against deadlines.

• Build pages with proper formatting and brand alignment in partnership with Marketing and Communications Teams.

• Own the QA process for the website and paid ads.

• Continually review existing pages and develop test strategies to optimize their performance.

• Measure the effectiveness of strategy (rankings traffic conversions) and make decisions based on data.

• Conduct market research and competitive analysis to assess industry trends and develop positioning of projects.

• Research inform and implement the latest search trends including AI capabilities to ensure the public website rankings increase and maintain rank.

• Performs other duties as assigned.

Knowledge Skills and Abilities (KSA)

• Knowledge of Wellbys organizational functions and general operating policies and procedures.

• Knowledge of secretarial practices and procedures business English spelling and punctuation.

• Knowledge of personal computer utilizing Microsoft Office Suite.

• Knowledge of Google Analytics Google Search Console Google Tag Manager SEMRush Screaming Frog Schema App Ahrefs Moz Siteimprove Optimizely and HubSpot or similar website tools.

• Knowledge of Brand Identity and Standards with a focus on design campaigns and experiences.

• Knowledge of web development programming site setup tagging and management.

• Knowledge of HTML/CSS

• Skilled in operating computer equipment and general office machines such as personal computers copiers projection equipment audio/video Microsoft Teams Zoom Video Communications and adding machines.

• Skilled in onpage offpage local technical SEO and associated data analysis.

• Ability to provide excellent written and verbal communication with high attention to detail.

• Ability to work collaboratively and openly share ideas as part of a crossfunctional team

• Ability to thrive in a fastpaced team environment .

• Ability to motivate others and to work in a large crossfunctional team dynamic.

• Ability to learn technical platforms that impact processes

• Ability to efficiently understand and follow oral and written instructions perform routine duties without close supervision and establish and maintain effective working relationships with other team members.

• Ability to coordinate several concurrent activities simultaneously.

Complexity & Scope of Work

• The team member will ensure policies procedures and programs are consistently administered aligned with organizational goals and are compliant with professional standards state and federal regulatory requirements.

• The team member performs a number of routine and generally related tasks without supervisory direction.

• The team member may make decisions regarding unusual circumstances on occasion.

• Tasks may occasionally have to be coordinated integrated and/or prioritized.

• Courses of action are determined by established procedures and/or the Vice President of Digital Optimization.

• The team members work is reviewed periodically for accuracy completion and compliance with the policies and procedures.

• The team member uses independent judgment in making decisions.

Physical Demands & Work Environment

• The physical demands and work environment characteristics described here represent those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodations may enable individuals with disabilities to perform essential functions.

• To perform this job successfully the team member is frequently required to remain in a stationary position 50 of the time. Daily movements include sitting; standing reaching and grasping operating computers and other office equipment moving about the office; and attending possible onsite and offsite meetings. The team member must be able to exchange information in person in writing and via telephone. Some degree of stress results from contact with management vendors and other team members.

• The ability to observe details at close range (within a few feet of the observer).

• Must be able to occasionally lift items weighing up to 25 pounds across the office and load them onto shelves for various needs.

• The noise level in the work environment is usually moderate.

• Work involves the typical risks and discomforts associated with an office environment but is usually in an area that is adequately cooled heated lighted and ventilated.

Minimum Qualifications

• Bachelors degree in Computer Science Web Development or related field required.

• Minimum five 5 years of experience in a Website Administrator role. One year of experience may be substituted for one year of required education.

• Certified in Google Analytics Individual Qualification (IQ) SEO/SEM Course (SEMrush SEO Toolkit HubSpot Content Marketing Google AdWords) or similar tools.

• Experience with keyword search tools and current SEO SEM & PPC tools and strategies including onpage offpage and local SEO.

• Experience with SEO & SEM implementation for web development programming site setup tagging and management.

• Demonstrable SEO copywriting backlinking skills and ability to optimize websites for SEO.

• Experience implementing HTML/CSS preferred.

For All Candidates

This is a Fulltime Salary (exempt) role.

Wellby is an equal opportunity and affirmative action employer and gives consideration for employment to qualified applicants without regard to race color religion sex national origin age disability genetic information sexual orientation gender identity or expression pregnancy veteranstatusor any other legallyprotected characteristic. If youd like more information about your EEO rights as an applicant under the law please contact Human Resources.

Wellby provides equal opportunity to qualified individuals with disabilities and disabled veterans. If you need a reasonable accommodation please email or callfor assistance.

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by team members and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the organization.