Director Deposits Product Marketing Boston MA
Director Deposits Product Marketing Boston MA
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Job Description
Santander is a global bank with over 160 million customers and 167 years of experience and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024 and we have much more ahead in 2025. And as we go were building on our core strengths as a company: our global brand our proprietary technology and our passionate existing customer base.
As the Director of Deposits Integrated Marketing you will play an important role in this mission by leading the positioning and successful marketing of our core consumer banking & investment products including checking high yield savings CDs and money market accounts. You will lean on your experience in the banking payments or fintech space to reimagine how we show up to consumers and become a top bank in the US.
What youll do:
Lead a team in refining the positioning and messaging for our consumer checking high yield savings CDs money market accounts and investment services.
Deeply understand our consumer total addressable market customer needs and target audiences for each product
Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.
Spearhead gotomarket planning that brings our brand to life through these products. Assess productmarket fit and monitor product health including conversion funnels customer engagement and NPS.
Position the team as thought leaders who influence Santanders growth strategy brand and product roadmaps.
Enable a fantastic customer experience in any channel our consumer chooses to engage with us in. Equip the Branch teams with training and playbooks for effectively selling in our consumer products. Partner with the Digital CX team to optimize the online consumer journey.
What youll bring to the team:
10 years of experience in integrated marketing product marketing or a related field
Experience in the banking fintech or payments space
2 years of experience in leading a team shaping team culture and supporting team members career development
Experience influencing product roadmaps and leading gotomarket strategy
Excellent communication skills with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
Decisive problemsolving with an ability to cut through complexity to get the most important work done
Masters degree a plus
Education:
- Bachelors Degree or equivalent work experience in Marketing Public Relations Communications Business Administration or equivalent field. (Required)
- Masters Degree in Marketing Public Relations Communications Business Administration or equivalent field. (Preferred)
Work Experience:
- Marketing experience or related field. 12 years (Required)
- Financial Services/Banking Industry experience 3 years (Required)
EEO Statement: At Santander we value and respect differences in our workforce. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin genetics disability age veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting standing and walking. Occassional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds able to bend kneel climb ladders.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (nonexempt) the annual range is based on a 40hour work week. The exact compensation may vary based on skills experience training licensure and certifications and location.
Base Pay Range
Minimum:
Maximum:
Required Experience:
Director
Employment Type
Full-Time
