Director Product Marketing
Director Product Marketing
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$ 154000 - 250000
1 Vacancy
Job Description
The Product Marketing Director is a subjectmatter expert who develops gotomarket (GTM) strategies for products and solutions in their assigned area. This includes product positioning marketing strategy and sales enablement to drive buyer awareness and achieve desired business outcomes. The Product Marketing Director role is an individual contributor that leads product and solution launches across departments identifies and prioritizes product features and provides consulting and management support to the assigned business initiative.
What Youll Do
Create a GTM strategy for assigned products markets and solutions and ensure that of the plan drives business goals
Manage platform and pointsolution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
Drive the development and delivery of thought leadership content (webinars blogs white papers etc. to advance credibility and awareness and drive pipeline
Collaborate with Partnerships Product Management Sales Sales Operations and Field Readiness for successful sales rollouts of sales enablement and support tools
Develop product positioning and complete competitive analysis
Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
Identify key functional ecosystem and operational requirements to serve the targeted market better
Provide consulting and management support to marketing and sales areas identifying emerging market opportunities
Become an influencer through thought leadership exposure and speaking engagements across industry associations
What Youll Need
Minimum Qualifications
Bachelors Degree in marketing or related field
10 years of experience in product marketing or closely related roles that could include: product management industry or corporate marketing and sales
Preferred Qualifications
Previous businesstobusiness (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry sales channel support preferred
Proficiency in implementing productled growth gotomarket strategies approaches and tactics
Effective communication skills across all organizational levels spanning from buyers and endusers to executive management
Demonstrated success in collaborating and influencing crossfunctional leadership teams including Sales Marketing Product Sales Operations Enablement and Customer Success
Strategic mindset with the ability to derive insights from data for decisionmaking
Proven ability to innovate and optimize businessdriving strategies
Exceptional communication and program management skills
Travel Requirements & Working Conditions:
Up to 40 travel
Reliable internet access for any period working remotely not in a Workiva office
How Youll Be Rewarded
Salary range in the US: $154000.00 $250000.00A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best either from an office or remotely from any location within their country of employment.
#LIHS2Required Experience:
Director
Employment Type
Full-Time
