Social Media Manager - Myprotein TikTok
Social Media Manager - Myprotein TikTok
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Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Job: Social Media Manger Myprotein (TikTok)
Reporting to: Social Media Lead
Location: THG HQ Manchester WA15 0AF FULLY OFFICE BASED
About THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand and its family of brands Myvegan Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.Its vertically integrated model allows for the business to expand and operate in complementary markets to sports nutrition such as vegan products vitamins bars snacks and activewear all within the online and digital space in key markets including the UK and Asia.
Why be a Social Media Manager at Myprotein focussing on TikTok
At Myprotein youll lead TikTok strategy and for a globally recognised brand working in a fastpaced datadriven environment. Youll be given the tools ownership and support to push boundaries experiment with cuttingedge social content and develop strategies that drive community and commercial growth. Youll be overseeing the TikTok and TikTok Shop Social Platforms with a focus on content planning data and insight tracking and ideation designed to drive engagement views and community growth. The ideal candidate is an expert in all things related to social. The position collaborates with the Content Production Brand Partnerships and Commercial teams to help define the look and feel of content across Global social accounts.
Purpose of Role:
To maximise platform efficiency and success to deliver bestinclass output. The successful candidate will implement a datafirst approach using analytics tools to inform decisions optimise posting and understand audience behaviour. Exceptional organisational and leadership skills are also needed to own the daytoday planning and publishing operations of a team of execs and senior execs. They will have an excellent understanding of social media best practices channel optimisation and current trends. Additionally that a datafirst approach means content is posted consistently strategically and unlocks key growth opportunities.
You will also be responsible for TikTok Shop and coordination with the wider Product Trader and Influencer teams creating strategies and opportunities to grow our Shop audience align content strands across affiliates and paid and own the LIVE strand of Shoppable ecommerce on TikTok.
Core Responsibilities:
- Assist with daytoday management of content output ensuring quality control key publishing times and stakeholder management.
- Implement social and content strategy across social platforms using data & insight to inform content platform strategy & audience segmentation.
- Develop plans for large content activations delivering content briefings narrative and platform best practice
- Conceptualise and plan marketing content around key moments in the annual calendar.
- Collaborate with the wider Marketing team to plan and develop engaging content to increase value for other departments and meet business and brand objectives.
- Always adhering to brand guidelines when posting content ensuring all content is reflective of the brand tone of voice
- Work closely with the Social Content team to understand and act on market trends user behaviour new platform features competitor activity and other relevant updates
- Flexibility towards out of hours and unsociable hours if required (Events coverage social media monitoring etc.
- Tracks and reports social community metrics with an eye on optimization
- Audits social campaigns identifies key findings and recommends approaches
- Delivery bestinclass community management.
What skills and experience do I need for this role
- At least 3 years experience managing TikTok social media platform.
- Understanding of TikTok Shop and experience in managing TikTok Lives.
- Collaborative team player comfortable working in a high pressure fast paced environment.
- Must be comfortable presenting concepts and ideas and reporting to a variety of audiences.
- The ability to work across multiple projects and manage tight deadlines
- Excellent administrative organisational and presentation skills
- Openminded flexible and able to deal with people effectively at all levels both internally and externally
- Besides your social media background you are passionate for fitness content and storytelling
- Excellent copywriting skills and a good eye for design
- A demonstrated ability to craft headlines social media posts and live coverage that people want to SHARE and engage with
- Deep understanding of social media platforms including but not limited to X Facebook Instagram YouTube Snapchat and TikTok.
- Coherent ability of Social Media Management Tools such as Sprout Social Meta Business Suite and more.
- Knowledge in content creation platforms such as Canva Adobe Capcut and others.
Whats in it for me
Career Development
- Access bespoke development programmes that have been designed and developed by our inhouse L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industryleading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dont want to work on your birthday We dont either! Enjoy your day off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12months.
Wellbeing Support
- Access facetoface and virtual appointments with our inhouse GP.
- Access our inhouse CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- Stateoftheart onsite gym.
- Access to our onsite physio.
Other Perks
- Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50 staff discount on THG brands.
- Onsite staff shop.
- Access to onsite barber.
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
Were committed to creating a diverse and inclusive workplace that allows everyone to thrive and strongly encourage all candidates from all backgrounds and identities to apply.
#LIONSITE
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Manager
Employment Type
Full Time
