Manager Marketing Operations Strategic Planning

John Hancock is a leading international financial services provider driven by the mission of making decisions easier and lives better. We are hard at work transforming our organization into a digital customercentric market leader evolving our customer interactions into innovative immersive and highly functional digital experiences delivering high value.

The Manager of Marketing Operations & Strategic Planning will report to the AVP Portfolio Oversight and will be responsible for leading operations for the US Marketing Advanced Analytics and Behavioral Insurance teams. This role involves strategic planning optimizing processes budget planning and tracking and driving crossfunctional collaboration to enhance marketing efficiency and impact. The ideal candidate will have a strong background in marketing operations strategic planning budget management and a proven ability to lead teams and drive results.

Position Responsibilities:

Collaborate with the marketing leadership team to define strategic priorities and ensure successful of marketing initiatives.

Partner with team members to drive John Hancocks transformation and strategic priorities represent the team on crossfunctional work identify issues escalate as required and recommend solutions to keep priorities on track.

Lead the development and implementation of comprehensive marketing operations strategies that align with overall marketing and business objectives.

Identify and implement process improvements to increase the efficiency and effectiveness of marketing operations.

Effectively document and communicate new and changed processes to key department stakeholders prior to implementation.

Serve as the primary point of contact for all US Marketing compliance privacy and risk review requests.

Lead procurement efforts for the US Segment Marketing and Behavioral Insurance team.

Liaison with real estate (e.g. assigning workstations notifying of technology issues).

Manage agenda development and planning logistics for functionwide team meetings.

Lead small and largescale Marketing and Behavioral Insurance projects.

Develop executivelevel presentations and reports to communicate progress achievements and challenges related to the delivery and of strategic projects.

Manage timely and accurate functionwide reporting including the monthly marketing review (MMR) biweekly CMO updates and monthly expense reports.

Continuously optimize and innovate reports by offering thought leadership coaching teams for improved inputs facilitating meetings as needed and ensuring accuracy and relevancy of content.

Monitor expenses against all cost centers under Marketing Advance Analytics and Behavioral Insurance.

Facilitate monthly expense reviews with the leadership team to ensure adherence to the plan and request accruals and reclasses as needed with the Finance team.

Support headcount planning by accurately documenting changes in staffing and financial impact.

Flag risks to AVP Portfolio Oversight and CMO when expenses exceed the plan.

Serve as Business Continuity Lead for the US Marketing Advance Analytics and Behavioral Insurance teams.

Maintain SharePoint permissions and conduct quarterly audits to ensure file access for the team while managing risk exposure.

Required Qualifications:

Bachelors degree or equivalent (minimum 5 years) work experience.

Experience leading and facilitating working sessions with both teams and leaders.

Excellent interpersonal written and oral communication skills with a proven ability to engage stakeholders across multiple levels of the organization.

Confirmed digital acumen and experience in prioritizing and handling multiple initiatives simultaneously.

Ability to facilitate and enable clear succinct communication between crossfunctional partners.

Strong relationshipbuilding skills to build effective working relationships with business leaders.

Experience designing developing and implementing marketing and digital processes and ways of working that bring agility to teams as well as rolling out new organizational capabilities.

Knowledge of digital marketing best practices and leading measurements.

Confirmed experience working in Teams SharePoint and other Microsoft PowerApps.

Preferred Qualifications:

Experience working with Adobe Marketing Solutions (CDP Marketo Workfront) is a plus.

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancyrelated conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

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