Snr Product Marketing Manager Alexa Alexa Devices Sales Marketing

Are you ready to shape the future of AI and drive growth for the next generation of Alexa

The Alexa team is seeking a Snr. Product Marketing Manager (PMM) to drive user growth and engagement for one of the worlds most beloved and innovative AI assistants working on the new Alexa experience. Were looking for a dynamic leader who can leverage strategic marketing crossfunctional collaboration and datadriven optimization to propel Alexa adoption and usage.

In this role youll bring compelling value propositions to life and design impactful campaigns that drive user growth across Amazons owned channels including email web and devices. Youll lead experimentation and A/B testing efforts to continually refine our marketing effectiveness while collaborating closely with crossfunctional teams to amplify our reach and impact. Join us in making Alexa an indispensable part of customers lives.


Key job responsibilities
Develop and execute marketing strategies to drive customer acquisition and growth using Amazons owned channels (app email website devices etc.
Lead customer segmentation and targeting efforts unlocking new growth opportunities
Design and oversee A/B testing and experimentation to continually refine our marketing effectiveness
Collaborate across teams to influence product development and expand Alexas reach
Deliver insightful performance analytics to key stakeholders driving datainformed decision making
Manage complex tradeoffs and establish efficient processes for campaign delivery at scale
Track and report on engagement metrics action plans and performance
Work closely with GTM and Advertising teams to ensure integrated campaign effectiveness

A day in the life
Your average day will be dynamic and youll collaborate with Product Business Intelligence Data Science and peer marketing functions to create content develop marketing programs run experiments and share insights. We seamlessly transition from strategic planning to creative ideation to detailed balancing multiple priorities in a fastpaced environment. We work together and pick each other up when workloads shift balancing our time and juggling multiple priorities. We enjoy supporting a fastpaced and highly crossfunctional organization.

About the team
This role sits within the Alexa Marketing team a dynamic group that includes advertising media lifecycle and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers lives.

Bachelors degree in marketing communications business or equivalent
6 years of professional noninternship marketing experience
Experience building executing and scaling crossfunctional marketing programs
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience with customer segmentation profiling and targeting
Experience with A/B Testing or MultiVariate Testing or both

Experience leading gotomarket for consumer software or hardware product launches

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.