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Job Description Adobe Target Senior
Experience: Min 5 years of Adobe Target hands on experience
Responsibilities:
- Develop and implement Adobe Target Activities to improve website conversion rates engagement and customer lifetime value.
- Design and create Adobe Target experiences using a variety of targeting methods such as audience segmentation dynamic content and personalization.
- Launch and monitor Adobe Target Activities to track performance and optimize results.
- Troubleshoot Adobe Target issues and provide technical support to stakeholders.
- Partner strategically with product management and analytics teams to support distinct Target capabilities i.e. A/B testing MVT Recommendations XT (Experience Targeting) and Automated Personalization.
- Experience in implementing & configuring Web & Mobile SDKs Data streams and Adobe Data Collection/Adobe Launch.
- Stay uptodate on the latest Adobe Target features and best practices.
Knowledge and Skill:
- Indepth knowledge of Adobe Target platform including its capabilities features and integration with other Adobe Experience Cloud products.
- Proficiency in JavaScript HTML CSS and other web technologies.
- Good understanding of Optimization / Testing Tools like Adobe Target.
- Experience with A/B Testing MVT Experience Targeting Automated Personalization and Recommendations.
- Good understanding/exposure to crossproduct integration (i. e. Target AAM Target Analytics Target AEP etc..
- Handson experience with network diagnostics and network analytics tools.
- Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
- Bachelors degree in computer science or related field.
- Knowledge of Web Analytics is a plus.
- A solid understanding of how web applications work including security session management and best development practices.
- Excellent communication and collaboration skills to work effectively with crossfunctional teams.
- Ability to prioritize and manage multiple projects simultaneously meeting deadlines and delivering highquality work.
EY Building a better working world
EY exists to build a better working world helping to create longterm value for clients people and society and build trust in the capital markets.
Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.
Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.