Web Content Team Lead
Web Content Team Lead
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$ 97100 - 145600
1 Vacancy
Job Description
If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online competencybased degree programs WGU is also committed to being a great place to work for a diverse workforce of studentfocused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
About the Role:
The Web Content Lead is responsible for overseeing the strategy and of building and publishing pages on WGUs marketing site for assigned vertical and functional areas. This role provides guidance and expertise to Content Specialists ensuring site content is complete accurate and consistently updated. This position is an expert in CMS (content management system) who supports trains and coaches other team members. The Web Content Team Lead works with user experience and customer journey experts to improve and personalize customer journeys on the website understand and shift user behavior and improve conversion rates. The Web Content Team Lead is responsible for building and maintaining relationships with key stakeholders in their assigned School and other areas of the organization. The role is responsible for relationship management and meeting the needs of assigned areas. The Web Content Team Lead uses deep knowledge of website strategy to meet stakeholder needs within the constraints of the website and create effective webpages that align with team stakeholder and organizational goals.
Location: This position requires you to work in office 4 days a week at the WGU headquarters: 4001 South 700 East Salt Lake City UT 84107.
What Youll Do:
- Provide direction to content specialists to create pages meet needs and fulfill critical functions of the AEM website.
- Work with senior stakeholders and participate in meetings with other members of the marketing team to estimate and plan for sitebased projects providing feedback on AEM capabilities and limitations and identifying potential tasks that will involve the development team.
- Utilize design strategy and working with UX team testing team and personalization team to come up with best practices and outcomes for the website.
- Strategically evaluate and design site directory structures to support future growth enhance efficiency and optimize resource allocation
- Lead new program launches paid media multifunnel landing pages and inperson and virtual event landing pages in your assigned School.
- Collaborate with the user experience and testing team to strategize implement and evaluate new personalized website experiences ensuring innovation and effectiveness of the WGU website.
- Monitor content across the site and brainstorm ideas to optimize pages experiences and flows toward key metrics.
- Manage relationships with SEO Website and Paid teams to help match audience targeting with correct calls to action and journey progression.
- Monitor page analytics and work with analytics team to understand users and their behaviors.
- Optimize current pages as well as approve future pages and their purposes.
- Perform other duties as assigned.
Knowledge Skills and Abilities Youll Need to be Successful:
- Deep knowledge in website management driving conversion improvements SEO performance and content strategy.
- Ability to prioritize projects daily and help lead team to set and deliver upon realistic timelines.
- Ability to interpret complex content for general audiences.
- Ability to build web pages and experiences with the user/client audience in mind.
- Ability to train and teach others basic content management system skills.
- Exceptional knowledge of Adobe Analytics Adobe Experience Manager VWO or Optimizely Tealium or other related software programs.
- Proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site.
- Strong analytical skills strong data skills and experience with analytics platforms.
- Ability to coach mentor and guide team members to achieve goals
- Collaborative team player with a strong ability to partner across teams fostering synergy and shared success
Minimum Requirements:
- Bachelors Degree. Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
- 6 years of experience with CMS required (preferably AEM)
- 5 years of inhouse or agency experience in website management driving conversion improvements SEO performance and content strategy.
- 5 years of website content experience is required.
Preferred Requirements:
- Industry experience in higher education
- Working knowledge of HTML or markdown
- Masters Degree in a related field
Why Join WGU
- You will be part of a growing diverse inclusive workforce committed to creating pathways to a better life for our students by expanding access to education for everyone.
- We provide comprehensive dental vision and medical benefits with paid time off parental leave and inclusive family forming benefits.
- We offer generous retirement and HSA company contributions.
- You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.
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Position & Application Details
FullTime Regular Positions (classified as regular and working 40 standard weekly hours): This is a fulltime regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not allinclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Employment Type
Full-Time
