Brand Marketing Manager Prime Video
Brand Marketing Manager Prime Video
Posted on :
28-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 108400 - 185000
Vacancy
1 Vacancy
Posted on :
28-04-2025
Job Description
Prime Video (PV) brings together the worlds best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a onestop hub for distinctive criticallyacclaimed and awardwinning original programming including TV series such as The Boys The Marvelous Mrs. Maisel and Jack Ryan and movies like Air Saltburn The Idea of You and Road House but we offer a multidimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book to listen to the soundtrack to buy the costume to replay live sports in real time and more. And that breadth and connection to the Amazon family of brands along with the support of a passionate and diverse global team makes Prime Video a company where creators and makers of all kinds can build their future.
We are seeking an exceptional Brand Marketing Manager to architect and drive Prime Videos brand marketing strategy and inapp experience. In this pivotal role youll own development and of a variety of brand initiatives that shape how millions of customers engage with Prime Video brand across the inapp experience. Youll serve as the strategic vision holder for brand marketing leading and influencing crossfunctional teams to deliver measurable business impact while maintaining the highest standard of creative and strategic excellence. Success in this role requires deep expertise of brand strategy proven ability to influence without authority and exceptional judgment in balancing customer experience with business objectives.
The ideal candidate brings demonstrated success scaling brand marketing programs a proven track record of datadriven decision making and experience leading complex initiatives across multiple stakeholders. Youll collaborate with teams across Amazon including Creative Operations O&O Inventory Planning O&O Launch Management Marketplace teams Global Brand and Media to drive innovation in how we present our brand to customers. This role offers the opportunity to think big and shape Prime Videos brand presence through strategic messaging experimentation and innovation. Youll be responsible for developing measurement frameworks optimizing operational workflows and building best practices that scale across the business. The successful candidate will combine strategic thinking with flawless while demonstrating strong leadership abilities in a fastpaced global environment.
Key job responsibilities
* Lead endtoend brand marketing strategy and for Prime Videos inapp experience coordinating across Marketing Creative Operations O&O Inventory Planning Launch Management Product and Marketplace teams
* Drive datainformed audience strategies and messaging initiatives while serving as a strategic partner between brand marketing and key stakeholders
* Establish measurement frameworks with analytics teams to track performance and optimize strategies
* Develop compelling messaging frameworks that align with brand marketing objectives and resonate with target audiences
* Build experimentation roadmaps with Marketing Strategy and Consumer Insights teams to establish businesswide best practices
* Manage crossLOB marketing priorities while maintaining deep understanding of product strategy and customer needs
* Optimize team workflows through process improvement and strategic influence on product technology roadmap
* Drive efficient decisionmaking while maintaining high standards
* Foster strong partnerships with global peers to share knowledge and scale impact
* Demonstrate ownership and bias for action in supporting team campaigns while maintaining high quality standards flawless holding teams accountable and keeping them motivated
* Establishing themselves as a thought leader in brand marketing strategy and advocating customer mindset
* Navigate complex priorities while providing clear direction and support to the team
6 years of professional noninternship marketing experience
Understanding brand marketing principles and customer engagement tactics
Experience building executing and scaling crossfunctional marketing programs
Exceptional strategic thinking and analytical skills with ability to translate complex technical concepts into clear customer benefits
Strong track record of crossfunctional leadership and relationship building without direct authority
Outstanding written and verbal communication skills with experience presenting to senior leadership
Experience in entertainment/media industries
Demonstrated expertise in market segmentation and customer journey mapping
Track record of measurable business impact through marketing programs and initiatives
Strong leadership and communication (written and verbal) skills with multiple stakeholders including senior leadership
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
We are seeking an exceptional Brand Marketing Manager to architect and drive Prime Videos brand marketing strategy and inapp experience. In this pivotal role youll own development and of a variety of brand initiatives that shape how millions of customers engage with Prime Video brand across the inapp experience. Youll serve as the strategic vision holder for brand marketing leading and influencing crossfunctional teams to deliver measurable business impact while maintaining the highest standard of creative and strategic excellence. Success in this role requires deep expertise of brand strategy proven ability to influence without authority and exceptional judgment in balancing customer experience with business objectives.
The ideal candidate brings demonstrated success scaling brand marketing programs a proven track record of datadriven decision making and experience leading complex initiatives across multiple stakeholders. Youll collaborate with teams across Amazon including Creative Operations O&O Inventory Planning O&O Launch Management Marketplace teams Global Brand and Media to drive innovation in how we present our brand to customers. This role offers the opportunity to think big and shape Prime Videos brand presence through strategic messaging experimentation and innovation. Youll be responsible for developing measurement frameworks optimizing operational workflows and building best practices that scale across the business. The successful candidate will combine strategic thinking with flawless while demonstrating strong leadership abilities in a fastpaced global environment.
Key job responsibilities
* Lead endtoend brand marketing strategy and for Prime Videos inapp experience coordinating across Marketing Creative Operations O&O Inventory Planning Launch Management Product and Marketplace teams
* Drive datainformed audience strategies and messaging initiatives while serving as a strategic partner between brand marketing and key stakeholders
* Establish measurement frameworks with analytics teams to track performance and optimize strategies
* Develop compelling messaging frameworks that align with brand marketing objectives and resonate with target audiences
* Build experimentation roadmaps with Marketing Strategy and Consumer Insights teams to establish businesswide best practices
* Manage crossLOB marketing priorities while maintaining deep understanding of product strategy and customer needs
* Optimize team workflows through process improvement and strategic influence on product technology roadmap
* Drive efficient decisionmaking while maintaining high standards
* Foster strong partnerships with global peers to share knowledge and scale impact
* Demonstrate ownership and bias for action in supporting team campaigns while maintaining high quality standards flawless holding teams accountable and keeping them motivated
* Establishing themselves as a thought leader in brand marketing strategy and advocating customer mindset
* Navigate complex priorities while providing clear direction and support to the team
6 years of professional noninternship marketing experience
Understanding brand marketing principles and customer engagement tactics
Experience building executing and scaling crossfunctional marketing programs
Exceptional strategic thinking and analytical skills with ability to translate complex technical concepts into clear customer benefits
Strong track record of crossfunctional leadership and relationship building without direct authority
Outstanding written and verbal communication skills with experience presenting to senior leadership
Experience in entertainment/media industries
Demonstrated expertise in market segmentation and customer journey mapping
Track record of measurable business impact through marketing programs and initiatives
Strong leadership and communication (written and verbal) skills with multiple stakeholders including senior leadership
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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