Graphic Designer Copy writer Executive
Graphic Designer Copy writer Executive
Posted on :
27-04-2025
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1 Vacancy
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Job Description
Are you food obsessed Do you dream about dinner while eating lunch Do you think consumers deserve more from Food Brands in India Are you excited by driving a dynamic high growth businesses and Brand creation We are on the hunt for a Brand creator to continue to build India s Most innovative Food Brand in the Frozen and Chilled space Prasuma.
Why Prasuma 1st Indian Frozen Food Brand to win an International Taste Award! Committed to creating sensational food using the freshest & finest ingredients. Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region. Over almost 40 years of product and service excellence among top modern retail outlets restaurants and chefs nationwide. Work culture of mentorship following best practices and freedom to try things that
Overview
The Graphic Designer & Copywriter Executive plays a pivotal role in shaping the visual and textual identity of our brand. This dual position combines creativity with strategic thinking to produce compelling graphics and engaging content for various platforms. The ideal candidate will be responsible for developing creative concepts and writing persuasive copy for marketing materials social media campaigns websites and various promotional content. This role demands a blend of artistic vision and a strong grasp of communication principles. As a vital member of our creative team you will contribute to enhancing our brand image fostering customer engagement and driving sales through innovative graphic design and captivating copy. Your work will not only define our aesthetic presence but also ensure that our messages resonate with our target audience bringing our brands story to life visually and textually.
Key Responsibilities
- Design and create visually appealing graphics for digital and print media.
- Develop original written content for various platforms including websites blogs and social media.
- Collaborate with marketing and product teams to understand project goals and deliver creative solutions.
- Manage multiple design and writing projects simultaneously ensuring adherence to deadlines.
- Conduct market research to align designs and copy with current trends and audience preferences.
- Refine and edit content to improve clarity and engagement.
- Create brand guidelines and ensure consistency in all visual and written materials.
- Develop innovative concepts for marketing campaigns and promotions.
- Prepare drafts and present ideas to stakeholders for feedback and approval.
- Use typography color theory and layout principles effectively in all designs.
- Optimize design assets for various digital formats and platforms.
- Collaborate with external vendors such as printers and photographers as needed.
- Maintain an organized archive of design files and copy for easy access and modification.
- Stay updated on design software tools and industry trends.
- Analyze the effectiveness of copy and design in marketing campaigns and provide insights for improvement.
Required Qualifications
- Bachelors degree in Graphic Design Communications Marketing or a related field.
- Proven experience as a graphic designer and copywriter with a strong portfolio.
- Proficiency in Adobe Creative Suite (Illustrator InDesign Photoshop).
- Solid understanding of typography layout color theory and branding principles.
- Excellent written and verbal communication skills.
- Ability to work under pressure and manage time effectively.
- Strong analytical skills to measure the success of content and designs.
- Experience with content management systems and SEO best practices.
- Familiarity with social media platforms and digital marketing strategies.
- Creativity and innovative thinking in problemsolving.
- Attention to detail with a keen eye for aesthetics and accuracy.
- Ability to take constructive feedback and enhance creative outputs.
- Experience with video editing or animation is a plus.
- Ability to work independently as well as part of a collaborative team environment.
- A minimum of 24 years of relevant work experience.
- Strong understanding of the target audience and market trends.
adobe photoshop,social media,copy writer,social media management,video editing,digital marketing strategies,digital,animation,canva,branding,design,typography,visual design,content strategy,layout principles,content management systems,copywriting,seo best practices,color theory,adobe creative suite,graphic design
Employment Type
Full Time
Key Skills
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