Director Premium Collection Brands EMEA

POSITION SUMMARY

Autograph Collection and Tribute Portfolio Hotels are a collection of boutique lifestyle upper upscale and some luxury independent hotels around the world hand selected for travelers appreciating a unique approach to hotels and experiences. Autograph Collection launched in 2010 with U.S. based hotels; Tribute Portfolio launched in 2015 as a brand of legacy Starwood Portfolio Hotels.

For the Autograph Collection & Tribute Portfolio the Director will play a key role on the team with a focus on NRG ITR working closely with the Senior Director Premium Brands VP Brand Management New Brand Product Premium Select midscale Brands continent stakeholders with a focus on development conversions openings and global design teams. The core responsibilities for the position include:

1. Growth In conjunction with the VP Conversions and the development teams ensure that the right hotels are considered for the Collection Brands; reviewing potential deals and assist with Property Improvement Plans educating potential owners on the benefits of Collection Brands and their unique branding approach.
2. ITR Drives the endtoend guest experience for the Collection Brands to ensure brand programing brand standards and proof points are aligned with hotel positioning and the premium segment and drives positive guest satisfaction.
3. Individuality Ensure existing and potential hotels in the Collection Brands have a unique and defined brand positioning in alignment with the core pillars of Autograph Collection and Tribute Portfolio. Source and maintain branding agencies capable of assisting hotels in developing their positioning. Execute brand strategic goals and ensure brand goals are achieved by working in close partnership with team members from development LPO and commercial.

SCOPE

Responsible for brand management of the following brands as determined by the Senior Director including but not limited to:

• Autograph Collection
• Tribute Portfolio
• Support introduction of new Premium brands in Continent pipeline efforts

EXPECTED CONTRIBUTIONS

BRAND MANAGEMENT

Brand Strategy

• Brand positioning & value proposition
• Brand transformations & launches
• Consumer insights trends
• Competitor data and research

Brand Activation

• Brand partnerships
• Brand activation / experiential
• Brand visual identify / collateral
• Branded toolkits

Brand Culture

• Brand immersions
• Brand & segment education
• Talent & culture programmes
• Associate activation

Portfolio Growth

• Brand filter resource & hotel naming
• Owner support / brand presentations
• Owner conferences / events

Hotel Openings

• Preopening brand support
• Brand/ hotel market positioning
• Renovation relaunch support
• Conversion support
• Brand immersions / onboarding
• Opening events

Branded Guest Experience

• Branded guest journey proof points
• Service & culture initiatives
• Brand differentiators
• Brand standards
• Brand initiatives & POCs
• F&B operations collaboration

Other

• Performs other related tasks as assigned by management
• Complies with Marriott Regional Office policies and procedures

CANDIDATE PROFILE KEY TALENTS AND EXPERIENCE DESIRED

• 10 years of work experience
• Prior brand management development Global/ Interior Design experience required.
• Experience in developing independent brands and partnering with global brand management global design and development teams strongly preferred.
• University degree required
• Proven track record working with senior executives in a consultative manner.
• Experience of dealing with hotel owners and investors.
• Consistent track record of advancing business direction and strategies.
• Experience in EMEA markets preferred.
• Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.
• Strong presentation and communication skills.
• Ability to handle the complexities of working with owners and key stakeholders.
• Strong team player and ability to foster relationships and collaborate across disciplines.

SKILLS AND COMPETENCIES

• Excellent influencing and leadership skills.
• Ability to handle the complexities of working with owners and key stakeholders.
• Strong team player and ability to foster relationships and collaborate across disciplines.
• Demonstrates selfconfidence energy and enthusiasm.
• Demonstrates ability to adapt programs and activity to meet local market and culture needs.
• Initiativetaker and ability to work independently.
• Strong time management.
• Ability to solve problems quickly and think creatively.
• Strong understanding of brand building strategies differentiation and consumer insights across brand segments.
• Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. Development Global Design Feasibility Lodging Product Organization Commercial Team) and external partners.
• Excellent verbal written listening and presenting skills. Very strong communication and collaboration skills with all levels of the organization.
• Demonstrated ability to use standard software applications (e.g. Excel PowerPoint Word MS Teams).
• Regular travel will be required across EMEA.

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