Director of Marketing Analytics and Operations
Director of Marketing Analytics and Operations
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$ 163790 - 294920
1 Vacancy
Job Description
Job Description:
Perkins Coie is seeking a qualified and dynamic individual to take on the responsibilities of Director of Marketing Analytics and Operations to work under the direction of the Chief Client Officer (CCO) to develop and manage the business competitive and client intelligence programs and projects. The individual is responsible for overseeing marketing and business development technology marketing budgets vendor relationships select national services and advancing operational excellence and client service delivery of the Marketing and Business Development teams.
The Director of Marketing Analytics and Operations works with the CCO fellow Marketing and Business Development Directors and firm management (including but not limited to IT Finance HR and other internal departments) to develop analytics and implement programs designed to support the strategic growth and business objectives of the firm.
ESSENTIAL FUNCTIONS
These essential functions are primary job duties that incumbents must be able to perform unassisted or with some reasonable accommodation.
- Collaborate with the CCO and other Marketing/BD Directors to develop business intelligence use technology and provide analytics to drive and support integrated marketing and business development programs.
- Coordinate all internal and thirdparty resources to effectively implement strategic projects.
- Coordinate the development and resource allocation of budgets for practices industries sectors and regions.
Technology Analytics and Insights
- Oversee the strategy implementation and optimization of the firms CRM system (e.g. InterAction Salesforce HubSpot) to ensure accurate client and prospect data.
- Partner with Business Development and Marketing teams to enhance client segmentation pipeline tracking and opportunity management using CRM data.
- Analyze data from CRM website traffic email campaigns social media experience management tools thirdparty sources and business development activities to identify trends and growth opportunities.
- Lead the development of marketing performance metrics providing datadriven insights to evaluate campaign effectiveness client engagement and business development initiatives.
- Create and maintain marketing dashboards and reports in Power BI Tableau or other BI platforms to track key performance indicators (KPIs).
- Lead the adoption of AIdriven analytics and automation tools to enhance marketing insights and efficiency.
- Lead insights team who will identify and support client segmentation industry trends crossselling opportunities and competitive intelligence to support business development efforts.
- Develop and refine ROI models for business development activities sponsorships and client events.
- Develop strategies to automate and streamline marketing workflows improve efficiency in content distribution lead tracking and event management.
- Oversee and manage all marketing and business development technology including:
- Proposal generator
- Experience tracking
- Opportunity tracking
- CRM
- Website and social media platforms
- Thirdparty data inputs
- Conduct regular audits and make enhancements as necessary to existing systems; identify and evaluate potential new technology solutions including build vs. buy analysis; and leverage crossdisciplinary technologies to strengthen the effectiveness of the firms internal and external marketing and business development capabilities.
- Manage system vendors including negotiating licensing service and maintenance agreements overseeing system upgrades and customizations and monitoring key performance indicators to ensure a consistent high level of service and performance. Collaborate with IT and vendors to ensure marketing technologies are effectively integrated and aligned with firm systems.
Operations
- Standardize and streamline processes tools and templates to automate work and information flows and promote consistent high quality client service delivery by team members.
- Oversee development and management of department budgets conducts budget and expense analysis and assist CCO with departmentwide budget planning and management.
- Support CCO and fellow Directors in coordination of the firms overall marketing and business development plan including measurement of progress.
Management
- Supervise and mentor professionals on the Analytics and Operations team.
- Assist CCO in implementing organizational structure changes to align with firm priorities.
- Lead change management within the team.
- Develop toolkits reference materials and training programs designed to promote the career advancement skills development and operational excellence of team members.
- Design effective onboarding process to integrate new team members quickly.
This position may require travel.
SPECIFIC SKILLS REQUIRED
Ideal candidate will have exceptional analytical skills using data from disparate sources to form insights that can be used by lawyers and business development professionals to add more value to our clients. Individual should be clientservice focused and detailoriented with excellent communication and interpersonal skills and have experience working with Clevel executives. The ability to multitask and thrive in a fastpaced environment is critical as well as excellent project management skills including the ability to conceptualize plan and implement on time and within a budget. This individual must be able to manage projects across functional areas and geographies and work within a team structure and have the ability to effectively lead and positively motivate crossfunctional teams.
SPECIFIC SKILLS PREFERRED
Expertise in CRM systems (InterAction Salesforce HubSpot) and marketing analytics tools (Power BI Tableau Google Analytics).
Strong background in data visualization marketing automation and experience management systems.
EDUCATION LICENSES CERTIFICATIONS AND EXPERIENCE
Qualified candidates must have a either a BA BS or BBA as well as a minimum of 10 years of marketing/business development experience preferably in the legal or professional services industry. Those with an MBA or JD are preferred.
At Perkins Coie we look for selfmotivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration devotion to serving our clients and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance tuition reimbursement and paid sabbaticals.
This position is eligible for an annual discretionary bonus 401(k) plan medical dental and vision insurance accrued paid time off plan starting at 20 days annually personal medical and parental leave up to 10 paid holidays and family care benefits. More information regarding benefits and programs may be found here.
This position may be filled in the following location(s). The listed compensation range reflects the typical pay for this role though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience skills market conditions and internal equity.
Colorado compensation range: $163790 to $294920 annually
Illinois compensation range: $172860 to $311260 annually
Washington state compensation range: $172770 to $311100 annually
#LIHybrid
Required Experience:
Director
Employment Type
Full-Time
