Director product marketing
Director product marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About this role
Writer is seeking a dynamic and experienced director of product marketing to assist in leading our product marketing initiatives. This strategic role involves driving the positioning messaging and overall gotomarket strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches.
Your responsibilities
Develop and execute innovative marketing strategies to enhance product visibility and adoption
Assist the product marketing team in the planning and of product launches campaigns and other market penetration strategies
Collaborate with the product management team to align on product development and roadmap based on market and customer insights
Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process
Conduct market research to identify trends and customer needs to inform product strategies
Analyze market data to develop marketing strategies understand competitive landscape and identify opportunities for growth
Manage crossfunctional implementation of product marketing plans working closely with teams across the company including sales marketing product development and customer service
Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement
Foster a culture of success and ongoing business and goal achievement
Is this you
Bachelors degree in marketing business administration or related field; masters degree preferred
8 years of experience in product marketing or related field with at least 5 years in a leadership role
Proven experience in market analysis marketing strategy and product management
Strong understanding of the product lifecycle and marketing strategies from concept to launch
Excellent leadership and communication skills with the ability to inspire and lead teams
Strong analytical skills and datadriven thinking to inform product strategies and decisions
Experience in digital marketing techniques including SEO PPC social media marketing and content marketing
Creative thinker with a vision
Attention to detail and the ability to manage multiple projects simultaneously
Preferred Qualifications:
Experience in the technology or software industry
Proven success in launching products and growing market share
Familiarity with CRM and marketing automation tools
Benefits & perks (US Fulltime employees)
Generous PTO plus company holidays
Medical dental and vision coverage for you and your family
Paid parental leave for all parents 12 weeks)
Fertility and family planning support
Earlydetection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual worklife stipends for:
Home office setup cell phone internet
Wellness stipend for gym massage/chiropractor personal training etc.
Learning and development stipend
Companywide offsites and team offsites
Competitive compensation company stock options and 401k
Writer is an equalopportunity employer and is committed to diversity. We dont make hiring or employment decisions based on race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other basis protected by applicable local state or federal law. Under the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
By submitting your application on the application page you acknowledge and agree to Writers Global Candidate Privacy Notice.
Required Experience:
Director
Employment Type
Full-Time
