Head of CRM
Head of CRM
Posted on :
27-04-2025
Employer Active
1 Vacancy
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Job Description
What we do. Electric Car Leasing
Why we do it. Greener. Fairer. Future.
Were helping the masses to join the electric driving revolution and we need your help. We make it cheaper greener and easier to drive an EV.
Our CRM team is at the core of our growth engine and were looking for a worldclass Head of CRM to lead our small but mighty team into the next stage of growth for our EV business.
What youll do...
- Own our CRM strategy and comms plan end to end building bestinclass customer journeys to capture intent nurture our prospect base convert as many of them as possible into EV drivers and drive LTV and retention for our existing EV driver base.
- Lead and develop a high performing CRM team working with the Head of Marketing to support the team to have the biggest possible commercial impact
- Instill CRM best practices across the team ensuring we have the right balance of rigour and flexibility in our plans to maximise growth opportunities
- Champion a testandlearn culture through experimentation and A/B testing to continuously improve conversion from email campaigns
- Partner with our content team to create a continuous pipeline of high quality content testing its effectiveness and feeding back learnings to the rest of the team
- Use customer insights and data to continually hone segmentation and targeting
- Ensure CRM reporting is accurate share the impact our activity has on overall growth and work with the team to forecast the impact of future activity
- Own the marketing automation tech stack and partner with our engineering and data teams to ensure we have the right tools and our systems are optimised for rapid growth
What youll need...
- Proven experience in CRM leadership (minimum of 4 years) ideally in highgrowth scale up businesses
- Commercially driven: a track record of driving commercial outcomes through CRM campaigns and journeys
- Deep understanding of marketing automation platforms and how to integrate with wider business CRM systems successfully
- Strong understanding of all directtoconsumer comms media in particular email but including SMS direct mail and targeted digital
- A datadriven approach: an analytical mindset and strong grasp of performance metrics is crucial. Data should drive everything you do to make sure every piece of communication has the desired impact
- Passion for customer experience and insightlead marketing
- Adaptability: we work at a very fast pace so we need you to be collaborative proactive and open to ripping up the rulebook and doing things differently
- Embrace failure: youll need to have a test and learn mindset knowing that some of your tests wont be successful but if youre not testing then were not learning
- Excellent communication skills: you need to write compelling briefs for copywriters to respond to and subedit content and on occasion write copy from scratch
- Stakeholder management: youll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business
- Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns
- Ability to ruthlessly prioritise and think critically theres always a lot going on and loads of cool things we could do; you need to be able to decipher which tasks we should do
Why else youll love it here
- Wondering what the salary for this role is Just ask us! On a call with one of our recruiters its something we always cover as we genuinely want to match your experience with the correct salary. The reason why we dont advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesnt apply to Octopus whats more important to us is finding the right octofit!
- Octopus Energy Group is a unique culture. An organisation where people learn decide and build quicker. Where people work with autonomy alongside a wide range of amazing coowners on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! Visit our perks hub Octopus Employee Benefits
- Octopus Electric Vehicles part of the Octopus Energy Group won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 startups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO Greg has recorded a podcast about our culture and how we empower our people. Weve also been placed in the top 10 companies for senior leadership
About us
The electric revolution has arrived and from 2035 youll no longer be able to buy a new petrol or diesel car in the UK.
Were building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online but experience a lease for life through an industry changing customer experience. This is the chance to join one of the UKs most exciting startups making it easy for individuals and businesses to go electric by getting their car charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner greener driving. Our mission is to drive sustainable change decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
Were an Octopus Energy companyan innovative new energy supplier. We are part of the Octopus Energy Group which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy Octopus Healthcare Octopus Investments Octopus Property Octopus Ventures and Octopus Labs.
If this sounds like you then wed love to hear from you.
Are you ready for a career with us We want to ensure you have all the tools and environment you need to unleash your potential.Need any specific accommodationsWhether you require specific accommodations or have a unique preference let us know and well do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people like women are less likely to apply to a role unless they meet 100 of the job requirements. Whoever you are if you like one of our jobs we encourage you to apply as you might just be the candidate we hire. Across Octopus were looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities an inclusive work environment and fairness for everyone.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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