Digital Analytics Specialist MarTech
Digital Analytics Specialist MarTech
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Job Description
About Us
At Sportsbet were united behind our purpose to Bring Excitement to Life for our 2 million customers (and growing!. We do this by overdelivering through our commitment to fun challenging the status quo and living our values. As part of the Flutter Group were a global player but in Melbourne Sydney and Darwin were a tight knit group of 1300 teammates (of which over half are in our Tech and Data Science teams!.
We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.
About The Role
Reporting into the Audience & Tracking Manager as an Analytics Specialist you will be working alongside a Marketing Technology (MarTech) product and delivery team as an internal SME for Marketing platform. This role will focus on leveraging digital analytics to drive strategic decisionmaking optimize digital assets and improve customer experiences. The successful candidate will act as a Subject Matter Expert (SME) in digital analytics and collaborate crossfunctionally to enhance data utilization across the organization.
We are looking for someone who is excited by the growing MarTech domain who wants their days filled with innovation strategy work and plenty of engagement with a fun team. Someone who is interested by technology tracking and data but not a developer.
Responsibilities Include:
- Develop and implement audience segmentation strategies by leveraging firstparty data to create customer cohorts.
- Develop and integrate a unified digital customer profile making analytics and insights actionable for strategic decisionmaking.
- Review platform pain points from the teams and help to enable solutions.
- Research and formulate direction for upcoming changes in industry and regulation.
- Work closely with marketing product and technology teams to ensure audience and analytics implementation aligns with business needs.
- Build and maintain a robust digital data layer that is coherent transparent and accessible for crossfunctional teams.
- Foster a datadriven culture by developing advanced analytics strategies building data pipelines and ensuring effective data utilization across teams.
- Conduct E2E testing of audience cohorts and analytics implementation ensuring data accuracy debugging discrepancies and collaborating with tech teams to resolve issues.
About You
- 2 years experience in a marketing operations or equivalent role where you have worked with and improved marketing technology tools
- Deep knowledge of CDP Marketing automation and Adtech tools
- Expertise in tracking and attribution
- Experience with analytics tool like Google Analytics (or similar) and running SQL
The Perks
We work hard and play hard so along with a competitive salary and generous performancebased bonus heres some of our other perks:
- 25 days annual leave (thats right a whole extra week!
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages manicure/nail appointments all onsite!
- Daily fresh fruit free breakfast sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!
- Development budget to send you to conferences events courses and other learning opportunities.
- End of trip facilities with an onsite table tennis and pool table
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days get paid for 4; come back for 4 days get paid for 5.
We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Instagram page Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.
Whats the Green Tick Feeling
Well its different for everyone yet unites us all. Its the feeling you get when you succeed no matter what success looks like to you. It could be developing your career it could working on an industry leading project or it could be making it to school pick up in time. Its all the little and big things that make you feel like youre thriving when working at Sportsbet.
Were an inclusive employer who welcomes you for who you are as you are so if you require adjustments to the recruitment process please let us know in your application. We also know flex means different things to different people so let us know how we can support you to be your best.
Ready for your Green Tick Feeling Apply now
Required Experience:
Unclear Seniority
Employment Type
Full-Time
