- To set business objectives for the branch & geographic region covered by the branch in line with the mortgage business unit objectives of book size profitability MIS & portfolio management team building etc.
- To own the P&L for the branch in terms of contribution NII campaign/ marketing activity spends fees direct sourcing distribution payments and risk return parameters
- To devise business strategy for area wise achievement of business objectives in terms of product mix LAP/ LRD/ HL and channel/distribution mix.
- To ensure end to end management of sales operations transactions by driving superior product delivery and enhancing financial knowledge of RMs/ SRMs
- To monitor and control credit quality of new acquisitions by driving strong due diligence mechanisms and emphasizing post sanction surveillance through strong customer/ distributor relationship management
- To hire develop motivate and retain RMs/ SRMs and support them in conversion of complex cases distributor rate negotiations etc
To act as a point of escalation for early warning signals for potential NPAs and probable fraudulent cases