Marketing Automation - Marketo Specialist
Marketing Automation - Marketo Specialist
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Job Description
Trimble Transportation is seeking a Marketing Automation Specialist to join our Revenue Marketing team. In this role you will operationalize crossfunctional campaigns in Marketo. You will partner with Marketing stakeholders and leverage our MarTech stack to support their demand generation and revenue goals. This executionfocused role provides a great opportunity to grow your marketing operations skills in a dynamic and collaborative environment.
The ideal candidate for this position will be selfmotivated always looking for ways to take operational excellence to the next level and a strong team player who takes great pride in the quality precision and measurable results of their work.
You are ready if you have...
- advanced proficiency with Marketo; Marketo Certified Expert (MCE) would be a plus
- at least 2 years of experience in a Marketing Automation Operations or related technology role
- readiness to work closely with Marketing Team located in the US in work schedule adjusted to different timezone
- experience in a B2B and/or SaaS company
- Bachelors or Masters degree in marketing technical discipline business information science data science or applicable experience
- great communication and collaboration skills using English on a daily basis
- strong project management skills and ability to work on many projects simultaneously.
Transform yourself and become responsible for...
- overseeing Marketo as a subject matter expert and establishing architecture governance for efficient scalable and bestinclass marketing campaigns
- developing campaign flows and designing new forms within the marketing automation platform to optimize user engagement and lead capture
- designing building and optimizing email marketing campaigns including segmentation scheduling and A/B testing
- optimizing email deliverability and ensuring emails are compliant following industry policies CANSPAM regulations and best practices to adhere to email marketing and deliverability standards
- developing and maintaining audience lists and contact lists ensuring data hygiene and empowering customer and prospect communication
- implementing lead nurturing programs to guide prospects through the sales funnel and increase conversion rates
- staying updated on industry trends and emerging technologies in marketing automation to drive innovation and efficiency.
About Our Transportation and Logistics Division
Trimble Transportation optimizes the movement of freight by providing shippers and carriers with mobility enterprise and mapping software to run their businesses more efficiently. As the leading provider of Transportation Fleet and Asset Management Software and commercial routing and mapping solutions we are devoted to propelling companies in the industry toward increased efficiency lower costs and optimized operations. Trimble Transportations Enterprise division markets and develops transportation supply chain planning procurement and software solutions delivered as multiple point products and cloudenabled solutions at various stages of maturity.
Trimbles Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our strength. To us that means actively participating in opportunities to be inclusive. Diversity Equity and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen heard and welcomed and most importantly that they know they belong no matter who they are or where they are coming from.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
