The role
Were looking for a cryptonative strategic and memberfocused Senior Product Manager to lead the next chapter of SoFis crypto journey. SoFi is building out a new team to develop crypto products and services for our members. Recent developments made a path for SoFi to begin to reenter the space and expand on our product offerings with intuitive secure and fully featured products across crypto Investing Transfers Payments Custody and beyond.
This is a rare opportunity to help define how SoFi reenters and scales its crypto offering blending speed and innovation with the trust compliance and accessibility that define SoFi. Youll lead the vision for a product area and launch memberfacing experiences that make digital assets a meaningful part of everyday finance.
What youll do:
- Own the endtoend product lifecycle for a product area of SoFis crypto offering driving it from 0 to 1 by defining the vision validating the opportunity and leading through launch.
- Lead crossfunctional collaboration to uncover member needs shape product strategy and deliver intuitive compliant and scalable crypto experiences.
- Conduct market and competitive analysis to stay ahead of crypto trends benchmark against key players and uncover whitespace where SoFi can differentiate and lead.
- Define and measure product success by setting clear goals owning product instrumentation and using datadriven experimentation to iterate improve and scale impact.
- Manage gotomarket for new launches working with marketing and member success teams to drive adoption education and growth across SoFis member base.
- Be the goto expert on crypto at SoFi keeping the team informed and grounded in the latest blockchain trends risks and opportunities.
What youll need:
- 5 years of product management experience with at least 2 years focused specifically on crypto or blockchainbased products.
- Strong grasp of financial markets including the mechanics behind crypto trading custody models and blockchain infrastructure.
- Comfortable to operate in high ambiguity you can navigate shifting priorities and undefined spaces with clarity and confidence.
- Bachelors degree or higher in a relevant field.
- A proactive resultsoriented approach to your work.
- Ability to thrive in a fastpaced dynamic but regulated environment.
- Demonstrated ability to grasp complex user scenarios technical concepts and business drivers to make wellinformed decisions.
- Keen attention to detail and proficiency in distilling complex issues.
- Exceptional written and verbal communication skills.
- Ability to collaborate with and manage crossfunctional groups of stakeholders.
Nice to have:
- Handson usage of crypto products from trading and transfers to interacting with dApps or DAOs.
- Deep interest in and understanding of Web3 decentralized finance (DeFi) and blockchain ecosystems you stay curious and engaged with where the space is heading.
- Experience integrating with or building services using crypto infrastructure providers (e.g. Fireblocks Zero Hash Anchorage)
Required Experience:
Senior IC