Head of Digital Marketing Amazon Prime Video
Head of Digital Marketing Amazon Prime Video
Posted on :
27-04-2025
Employer Active
1 Vacancy
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Job Description
Prime Video is looking for a resultsdriven Senior Digital Marketing Leader with a deep passion for managing paid digital channels campaigns. Were looking for a Performance Marketing Head to join our team and take the reins of our paid media advertising across all parts of the funnel. We are seeking an experienced and enthusiastic digital marketing professional with responsibility to design implement and drive all paid and performance initiatives for Prime Video SVOD Business across digital channels (programmatic display video social and direct display). You will need to demonstrate deep understanding and knowledge of digital marketing digital media planning and programmatic (knowledge of DSP DMP retargeting solutions etc) Paid Search Mobile App Install as well as measurement (Brand lifts studies Nielsen DAR/ADE etc) ecosystem. You will have proven thought leadership and success in driving top of the mind awareness consideration intent and results using digital marketing channels in B2C sector. You will be comfortable working with complex challenges and understand the value of rapid test and learn approaches.
Key job responsibilities
Handson technical expertise: Lead paid social programmatic display and other CPC initiatives including budgeting forecasting testing & learning roadmaps and measurement plans.
Leading from the front: Coach and empower team members fostering a collaborative and productive work environment to achieve goals.
Optimization through collaboration: Partner with digital marketing team members other Amazon teams and platform partners to monitor and optimize campaigns on a daily weekly and monthly basis.
Continuous inspection: Perform in platform audits strategies optimizations and approaches that will lead to the bestinclass optimal results for our customers and other team members.
Tool and tech enhancements expert: Master proprietary technology platforms to drive improvement across automated marketing initiatives. Partner with Science and Technology teams to build out high impact capabilities.
Effective Budget Management: Leverage databased decisions and deep inchannel analysis to ensure campaigns are costeffective allocating resources effectively across campaigns and channels to maximize ROI.
Conversion Rate Optimization (CRO): Implement sophisticated CRO techniques including multivariate and split testing to improve landing page performance and funnel conversions.
Drive the right results: Define align and regularly refine goals and KPIs to achieve marketing objectives with an emphasis on iterative improvement.
Data Analysis and Reporting: Regularly analyze data prepare reports and provide insights to measure the effectiveness of campaigns. Present results and insights to partners vendors and stakeholders.
Team Leadership: Lead a team of channel owners fostering collaborative and highperforming environment focused on delivering exceptional results.
7 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience driving direction and alignment with crossfunctional teams
Experience communicating results to stakeholders
Experience guiding creative input development and from concept to completion
12 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive performance and improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience driving direction and alignment with crossfunctional teams
Experience communicating results to stakeholders
Experience guiding creative input development and from concept to completion
Previously driven acquisition/growth charters for consumer tech businesses
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Key job responsibilities
Handson technical expertise: Lead paid social programmatic display and other CPC initiatives including budgeting forecasting testing & learning roadmaps and measurement plans.
Leading from the front: Coach and empower team members fostering a collaborative and productive work environment to achieve goals.
Optimization through collaboration: Partner with digital marketing team members other Amazon teams and platform partners to monitor and optimize campaigns on a daily weekly and monthly basis.
Continuous inspection: Perform in platform audits strategies optimizations and approaches that will lead to the bestinclass optimal results for our customers and other team members.
Tool and tech enhancements expert: Master proprietary technology platforms to drive improvement across automated marketing initiatives. Partner with Science and Technology teams to build out high impact capabilities.
Effective Budget Management: Leverage databased decisions and deep inchannel analysis to ensure campaigns are costeffective allocating resources effectively across campaigns and channels to maximize ROI.
Conversion Rate Optimization (CRO): Implement sophisticated CRO techniques including multivariate and split testing to improve landing page performance and funnel conversions.
Drive the right results: Define align and regularly refine goals and KPIs to achieve marketing objectives with an emphasis on iterative improvement.
Data Analysis and Reporting: Regularly analyze data prepare reports and provide insights to measure the effectiveness of campaigns. Present results and insights to partners vendors and stakeholders.
Team Leadership: Lead a team of channel owners fostering collaborative and highperforming environment focused on delivering exceptional results.
7 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience driving direction and alignment with crossfunctional teams
Experience communicating results to stakeholders
Experience guiding creative input development and from concept to completion
12 years of professional noninternship marketing experience
Experience managing teams
Experience using data and metrics to drive performance and improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience driving direction and alignment with crossfunctional teams
Experience communicating results to stakeholders
Experience guiding creative input development and from concept to completion
Previously driven acquisition/growth charters for consumer tech businesses
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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