Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the highquality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
We are seeking a highly motivated and resultsdriven Performance Marketing Specialist. This role will be responsible for developing executing and optimizing performance marketing campaigns across multiple channels to drive measurable results improve ROI and contribute to business growth.
Responsibilities:
Create manage and optimize paid search (SEM) campaigns across multiple platforms (Google Ads & Microsoft Ads)
Manage product feeds conduct keyword research create ad copy and manage bidding strategies.
Plan and execute paid social campaigns on platforms such as Facebook Instagram LinkedIn and other relevant social media networks.
Develop paid social ad creatives and target audiences to maximize engagement and conversions.
A/B test ads and creatives to ensure the bestperforming combinations.
Running Geotargeted campaigns
Monitor performance analyze data and adjust campaigns for optimal results (CPC CPA ROAS).
Analyze and report on campaign performance ROI and other Key performance indicators (KPIs)
Provide actionable insights to improve future campaigns and performance.
Execute within advertising budgets efficiently across paid search and social campaigns.
Ensure campaign spending aligns with business objectives and performance goals.
Work closely with internal teams (creative content product analytics) to ensure campaigns align with overall business goals and brand strategy.
Qualifications & Attributes:
At least 2 years of experience in paid search and paid social advertising agency or inhouse ecomm team
Bachelors degree in marketing or related field
Proficient in Google Ads Facebook Ads Manager Google Analytics and other paid media platforms.
Strong understanding of bid management targeting strategies and campaign optimization.
Experience with National and Regionally (Geo Targeting) focused campaigns is a plus
Familiar with A/B testing and other methods to improve ad performance.
Preferred experience with Google Tag Manager Google Data Studio or similar tools.
Certification in Google Ads or Facebook Blueprint is a plus.
Foundational understanding of SEO and how it integrates with paid campaigns.
Strong analytical and problemsolving skills with the ability to translate data into actionable insights.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Proficient in Excel and data visualization tools for reporting and analysis.
Excellent written and verbal communication skills.
Ability to clearly explain complex data and strategies to nontechnical stakeholders.
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
If you require accommodation in order to apply for a job please contact us at
Required Experience:
Unclear Seniority
Employment Type
Full-Time
