Digital Marketing Lead

At Ayvens progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us and get better with every move.

Overall Job Purpose:

Ayvens is seeking a talented Digital Marketing Lead to lead the planning and delivery of our digital marketing activities across the UK for all brands. This role offers a competitive salary range of. You will be responsible for managing the design development and implementation of our website strategy in line with business objectives as well as developing strategies to drive increased traffic and revenue through optimised content digital campaign design and SEO tactics.

Key Accountabilities:

As the Digital Marketing Lead you will:

• Lead the research design and of website development to maximise brand positioning and impact.

• Plan and execute SEO strategies to enhance website authority.

• Collaborate with the entire marketing team to develop and deliver highimpact highquality and costeffective digital marketing campaigns that enhance conversion opportunities for all products and brands.

• Act as a subject matter expert (SME) to develop digital skills across the marketing team and work closely with the digital marketing executive to design optimised content.

• Ensure all digital activities comply with company guidelines DMCCA and FCA regulations.

• Use analytics business data and insights to inform digital decisionmaking.

• Manage supplier relationships and performance in line with company policy to deliver continuous improvement and value for money.

• Work across the business with key stakeholders and IT teams (central & local) to execute digital activities effectively and efficiently using available resources.

Competencies:

To succeed in this role you should possess:

• A track record of digital marketing success.

• Strong teamwork and collaboration skills.

• Excellent organisational skills and project management capabilities.

• Strong interpersonal skills with the ability to engage stakeholders at all levels.

• Experience in supplier or relationship management.

• The ability to thrive in a dynamic fastpaced environment managing multiple projects simultaneously while working under pressure and to tight deadlines.

Skills and Experience Required/Desirable:

• Proven experience in digital marketing including SEO strategy digital campaigns and website design.

• Knowledge of the Digital Markets Competition & Consumers Act and the regulatory environment.

• Familiarity with design thinking or similar techniques with a customercentric approach.

• A good standard of digital literacy particularly with Content Management Systems.

• Working knowledge of core Microsoft applications (Word Excel MS Teams).

Ayvens Values:

At Ayvens we value:

• Collaboration:Focusing energy and talent on collective success.

• Curiosity:Proposing new ideas and contributing to the change process.

• Authenticity:Acting ethically and with courage.

• Commitment:Engaging and demonstrating consideration for others.

Why Join Us

At Ayvens we believe in fostering a culture of innovation and collaboration. If you are passionate about digital marketing and want to make a meaningful impact we would love to hear from you!

Why Ayvens

With over 3.4 million vehicles managed across more than 42 countries we provide fullservice leasing flexible subscription services fleet management services and multimobility solutions to customers of all sizes including large corporates SMEs professionals and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry we are wellpositioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technologyenabled services that help our customers focus on their everyday business. Were committed to sustainable mobility and have made it a core part of our strategy. In everything we do were guided by the principles of authenticity curiosity commitment and collaboration. We aim to foster an organisation thats diverse in people and ideas where everyone can thrive and be themselves no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates news and insights.

*ALD Automotive LeasePlan are rebranding to Ayvens across all 42 countries by 2025.