Sales Development Representative
Sales Development Representative
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Job Description
Overview
We are seeking an Sales Development Representative (SDR) to join our clients teama respected and trusted product studio. As a Sales Development Representative (SDR) youll be the front line of our growth efforts identifying engaging and qualifying new business opportunities. This is not your typical dialfordollars sales role. Youll dive deep into target markets research leads like a detective and craft compelling outreach that sparks meaningful conversations. Your mission Generate pipeline open doors and be the reason exciting clients find their way to our client.
Responsibilities:
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Lead Generation & Prospecting:
Own and manage the outbound prospecting process by identifying engaging and qualifying leads among startups scale ups and digital decisionmakers in corporate teams.
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Craft Smart Outreach:
Go beyond generic messages. Youll open conversations with insight research and relevance not a list of services. Your outreach should feel like a breath of fresh air in someones inbox.
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ICP Analysis & Opportunity Spotting:
Use Ideal Customer Profiles market trends and behavioral data to find compelling entry points for conversation. Collaborate with leadership to refine outreach strategies and angles.
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Lead Qualification:
Dive deep to understand potential clients pain points strategic goals and product gaps. Youre not just setting up calls youre surfacing real opportunities.
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Crossfunctional Collaboration:
Relay market insights to the sales marketing and product teams to finetune messaging and service offerings. Be the bridge between prospects and our internal innovation engine.
What Youll Bring:
- Strong writing skills you can tell a compelling story in a short message.
- Exceptional relationshipbuilding abilities with a focus on client satisfaction.
- Research chopsyou love digging into an industry or company.
- A basic understanding of B2B sales or a genuine interest in learning it.
- Organization and followthrough you can juggle leads and deadlines.
- A selfstarter attitude with a hunger to learn experiment and grow.
- Highly analytical & strategic you can spot a business problem from a mile away.
- Curious consultative and conversational you ask the right questions and listen for clues.
- Selfstarter mindset you take initiative and thrive in a remotefirst team.
- Familiarity with tools like Google Workspace LinkedIn Notion or HubSpot.
- Curiosity about how digital products are built and taken to market.
You Will Impress Us If:
- You understand SaaS product studios or startup ecosystems.
- You have 3 years in sales BD or a similar role (but if youre a hungry young outlier we still want to hear from you).
- You can write clear and professional emails that grab attention.
- Youre excited about building connections business development and professional communication.
About Formica
FORMICA is an early careers agency focused on empowering earlycareer professionals in Africa by bridging the gap between graduates and employers. We offer innovative and growthfocused solutions that connect young talent with career opportunities.
Our mission Equip graduates with the tools skills and networks to thrive while helping businesses find and develop their next top performers. With tailored coaching skillbuilding workshops and smart data insights were fostering a vibrant and inclusive job market where talent and opportunity meet.
Equal Employment Statement
Employment Type
Full Time
