SEO LLM Specialist
SEO LLM Specialist
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Job Description
We power peoples progress.
At Preply were all about creating lifechanging learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is humanled techenabled and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.
Meet the team!
As part of Preplys inbound marketing team youll work alongside SEO managers content marketers and digital PR specialists reporting to the Head of SEO. Were looking for a curious and forwardthinking SEO & LLM Specialist to help us grow our visibility across emerging search platforms especially ChatGPT. This role sits at the cutting edge of AIpowered search. Theres no set playbook just big opportunities. Were looking for someone confident analytical and eager to experiment and learn fast.
Youll help shape our strategy for LLMs as search engines complementing our current SEO efforts with unique highimpact content that resonates with both users and AI.
What youll be doing:
Visibility in LLMs & AI Search Engines
- Support the development and of strategies to gain visibility in AIpowered search platforms like ChatGPT Gemini Perplexity etc.
- Reverseengineer how LLMs surface sources and identify actionable strategies to influence inclusion and prominence.
- Contribute to defining a framework for LLM visibility tracking and reportingbuilding new measurement systems and OKRs where needed.
Analytical & Strategic Thinking
- Develop datadriven hypotheses and insights on what LLMs prioritize and how Preply can align.
- Build dashboards or tracking solutions to monitor progress influence and ROI from AI search platforms.
- Own LLMspecific performance KPIs while maintaining alignment with core SEO and business metrics especially revenue impact.
Multimedia Tools & Enrichment Initiatives
- Lead the creation and scaling of rich content assetsinteractive tools language learning exercises lead magnets videos white papers increases both user engagement and LLM relevance.
- Collaborate with content design product and social teams to ideate and launch assets that boost our authority and usefulness to both users and AI search tools.
CrossFunctional Collaboration
- Work closely with team members leading AIgenerated content and thirdparty reputation efforts to amplify their impact through LLMfocused lenses.
- Partner with product and engineering on technical requirements to surface structured data schema and other signals potentially consumed by LLMs.
- Coordinate with social and brand teams to explore how social signals may influence AI rankings.
Support Broader SEO Initiatives
- Contribute to ongoing SEO projects such as page creation optimization CTR improvement and behavioral metric analysis.
- Support reporting insights and experimentation to improve overall SEO performance.
What you need to succeed:
- 4 years of SEO experience ideally with exposure to AI content marketing or growth experimentation.
- Deep curiosity and understanding of how LLMs and AI search tools function and evolve.
- Strong analytical skills with the ability to design KPIs and tracking systems for emerging platforms.
- Excellent problemsolving and critical thinking able to reverseengineer opaque systems like ChatGPTs browsing model.
- A creative mindset for ideating highvalue content formats that appeal to users and AI alike.
- A usercentric businesssavvy approachyou think in terms of value experience and revenue not just rankings.
- Clear communication and collaboration skills with a track record of working across teams.
- Bonus: experience with structured data programmatic content creation or video content strategy.
Why youll love it at Preply:
- An open collaborative dynamic and diverse culture;
- A generous monthly allowance for lessons on Learning & Development budget and time off for your selfdevelopment;
- A competitive financial package with equity leave allowance and health insurance;
- Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub
- Access to free mental health support platforms;
- Access to Gympasspartnered wellness and gym centers throughout Spain to promote and support wellbeing and physical health;
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!.
Our Principles
- Care to change the world We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
- Now is the time In a fastpaced world it matters how quickly we act. Now is the time to make great things happen.
- Disciplined What makes us disciplined is the excellence in our . We set clear goals focus on what matters and utilize our resources efficiently.
- Dive deep We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
- Growth mindset We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar We raise our performance standards continuously alongside each new hire and promotion. We build diverse and highperforming teams that can make a real difference.
- Challenge disagree and commit We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
- One Preply We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.
Diversity Equity and Inclusion
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural EdTech company.
Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are The World Class.
#LIKD2
Required Experience:
Unclear Seniority
Employment Type
Full Time
