Senior Content Marketing Strategist
Senior Content Marketing Strategist
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USD 110000 - 120000
1 Vacancy
Job Description
Our ability to harness the transformative power of innovative ideas and turn them into impactful marketing strategies that will captivate audiences amplify brand presence and drive remarkable results is what gives CyberTheory our creative edge and major competitive advantage as well.
The Opportunity
We are seeking a creative and experiencedSenior Content Strategistto join our growing team!
In this role youll execute and/or manage the production of a variety of client projects both internal and external collaborating on the development of hardhitting enterprisegrade creative content strategies for technology and B2B demand generation campaigns across the buyers journey.
As Senior Content Strategist you will also support the agencys overall custom content practice in terms of sourcing and vetting qualified suppliers reporting on content KPIs supporting continuous improvement to content production processes and helping translate content achievements into sales enablement resources.
Responsibilities
- Developing and optimizing securityfocused content for internal and external audiences.
- Creating editing and managing a variety of B2B content formats including blogs whitepapers eBooks infographics briefs videos interactive assets and social media.
- Overseeing an assigned content project queue ensuring timely delivery and performance tracking.
- Contributing to the editorial strategy and roadmap for cybersecurity content marketing.
- Conducting content audits and gap analyses to align with audience needs and the buyers journey providing continuous feedback on quality design layout and copy.
- Researching user preferences and behaviors to inform content strategies across product lifecycles.
- Conducting interviews with stakeholders and subject matter experts to craft compelling insightdriven content.
- Defining and tracking KPIs to evaluate content quality engagement reach and growth.
- Collaborating with Program Managers and clients to deliver campaign assets.
- Coordinating with internal teams agencies vendors and copywriters to execute content initiatives efficiently.
Requirements
- 13 years proven content creation and management experience within enterprise and/or agency environments.
- Technical B2B or related industry writing experience required; cybersecurity experience preferred.
- Proven track record of working at both the strategic and tactical levels to develop impactful interesting and effective campaigns.
- Experienced understanding of information structure data gathering user needs and behaviors labeling techniques and navigational systems.
- Strong customer focus with the ability to effectively sell a value proposition within various digital content formats.
- Proven ability to take a design direction and leadership role in projects that span multiple teams and effectively communicate/facilitate strategic and tactical plans.
- Strong welldeveloped organizational and project management skills.
- Driven selfmotivated and always looking for ways to improve and optimize.
Required Experience:
Senior IC
Employment Type
Full-Time
