Digital Media Specialist 18-month contract

The Opportunity

The Digital Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners in close collaboration with both internal and external partners.

Responsibilities

• Contribute to the development of media plans and identify placement and media buying opportunities at all levels of the conversion funnel in collaboration with the digital media team.
• Develop and manage display social SEM and affiliate campaigns across all digital media buying platforms (Google Ads FBM DSPs Impact etc. under the supervision of interactive strategists.
• Work closely with RCLs marketing and ecommerce divisions to create and deploy media strategies including briefs audience management creatives tagging and tracking.
• Responsible for ad operations (Ad Ops) including campaign creation and trafficking budget management optimization and reporting.
• Analyze campaign performance both during and after campaigns to identify optimizations to achieve KPIs and evaluate overall performance in relation to objectives while providing insights for future improvements.
• Support the development of internal digital expertise by promoting innovation and ad tech staying up to date with industry trends and challenges.
• Contribute to RCLs omnichannel growth through evolving media practices including attribution media personalization audience management etc.

Qualifications :

What Sets You Apart:

• Bachelors degree in Ecommerce Marketing or a related field.
• At least 2 years of handson experience in digital media buying.
• Proficient with media buying platforms like Google Ads Meta Business Manager and DSPs.
• Strong knowledge of Paid Search Display/Programmatic and Paid Social.
• Practical experience with Google Analytics (an asset).
• Excellent communication and presentation skills with a knack for making complex concepts clear.
• Bilingual (French and English) both spoken and written.

Additional Information :

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Wellbeing first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave sick days and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50 off regularpriced items from Penningtons Reitmans and RW&CO.
• Referral rewards: Refer your professional network and earn a bonus for helping us grow our talented team (Certain conditions apply)
• Growth opportunities: Annual bonuses career advancement and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status offering different perks depending on whether youre fulltime parttime or under contract.

If this inspires youlets talk. Send us your resume today! 

Did you know that RCL has several hundreds of stores all across Canada and three fashion apparel banners Get ready to join the Canadian fashion retail icon with a great success story where you can have a voice and make a real difference. There are many ways to wear a career at RCL! #ReadytoRCL 

RCL Reitmans Canada Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds abilities and experiences make our business stronger. If you are contacted for a job opportunity please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.

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Remote Work :

No

Employment Type :

Fulltime