Graphic Designer & Digital Media Content Creator
Graphic Designer & Digital Media Content Creator
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1 Vacancy
Job Description
Job Title: Paid Media & Performance Manager
Location: Coimbatore
Job Type: Full-Time
Department: Digital Marketing
About Us:
Mevive is a rapidly growing B2B food products company that supplies high-quality food products to distributors wholesalers retailers and food service providers nationwide. Were focused on innovation sustainability and helping our customers succeed.
Position Overview:
We are seeking an experienced and data-driven Ads Manager to lead and optimize paid advertising strategies across digital platforms. This role will focus on B2B customer acquisition lead generation and driving conversions in niche food and beverage markets.
You will develop execute and manage paid campaigns on platforms such as LinkedIn Google Ads Meta (Facebook/Instagram) and relevant industry publications. A strong understanding of B2B marketing buyer journeys and performance metrics is essential.
Key Responsibilities:
- Plan execute and manage paid advertising campaigns across digital channels (Google Ads LinkedIn Meta programmatic trade networks).
- Develop audience targeting strategies tailored to B2B segments: food distributors wholesalers food service providers etc.
- Collaborate with sales and marketing teams to align ad strategy with lead generation and revenue goals.
- Conduct A/B testing on creatives messaging and landing pages to improve campaign performance.
- Track analyse and report on campaign KPIs (CPL CTR ROAS etc.).
- Optimize ad spend to maximize ROI and minimize CAC.
- Stay current on industry trends ad platform updates and competitor activity.
- Work with designers and copywriters to develop compelling creative assets.
- Manage remarketing and lookalike audiences to nurture prospects.
Requirements:
- 35 years of experience managing paid ads in a B2B environment (experience in food/beverage industry preferred).
- Proven track record of generating high-quality leads through digital ads.
- Proficiency in Google Ads LinkedIn Campaign Manager Facebook Business Manager and analytics platforms.
- Strong analytical skills and experience with attribution and conversion tracking.
- Deep understanding of B2B marketing funnels and long sales cycles.
- Experience with CRM and marketing automation tools (e.g. HubSpot Salesforce Marketo).
- Excellent communication project management and collaboration skills.
- Ability to work independently and manage multiple campaigns simultaneously.
Preferred Qualifications:
- Knowledge of SEO and content strategy integration with paid ads.
- Familiarity with trade publication ads or native advertising in the food industry.
What We Offer:
- Competitive salary performance bonuses
- 401(k) with company match
- Flexible work environment
- Opportunity to grow within a fast-paced expanding company
How to Apply:
Submit your resume portfolio (if applicable) and a brief cover letter outlining your experience with B2B advertising and why youre a fit for this role.
Send your resume to / WhatsApp -
Employment Type
Full-Time
