Director of Product and Integrated Marketing
Director of Product and Integrated Marketing
Posted on :
25-04-2025
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1 Vacancy
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Job Description
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. Were doing this by simplifying the insurancebuying process for all small businesses blending together a combination of technology data and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 toprated insurance providers customize their coverage and purchase and access their policies all online.
Founded in the UK in 2005 Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers one that empowers their entrepreneurial spirits.
More importantly were doing it all while taking care of our people. Weve consistently been named a best place to work including most recently ranking in Built Ins 2025 Best Companies to Work for in the US (Top 100 and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If youre smart and passionate about delivering brilliant customer experiences wed love to hear from you.
We are seeking a dynamic and resultsoriented leader to fill the pivotal role of Director of Product and Integrated Marketing. This pivotal role will report into VP Head of Marketing and be responsible for developing and executing comprehensive gotomarket strategies for new and existing products & services while simultaneously ensuring a cohesive and impactful brand experience across all marketing channels. You will also be responsible for managing a team and fostering crossfunctional collaboration. The ideal candidate will be a strategic thinker with a proven track record of orchestrating successful brand and product launches in the DTC environment driving market adoption and building integrated marketing campaigns that resonate with target audiences and achieve business objectives.
GotoMarket Strategy & :
- Develop and implement comprehensive gotomarket (GTM) strategies for Simply Business including target audience identification market segmentation value proposition development and distribution channel planning.
- Orchestrate crossfunctional teams within and outside of Marketing to ensure seamless of GTM plans fostering strong collaboration and communication.
- Manage and execute product marketing plans ensuring all aspects from prelaunch activities to postlaunch monitoring are effectively coordinated.
- Establish and track key performance indicators (KPIs) to measure the effectiveness of GTM initiatives providing regular reports and making datadriven adjustments to optimize performance.
- Conduct thorough market research and competitive analysis to identify opportunities understand customer needs and inform the GTM strategy.
- Develop and manage budgets associated with GTM activities ensuring efficient allocation of resources.
Integrated Marketing Strategy & :
- Develop and execute integrated marketing strategies that align with overall business goals and support the gotomarket plans.
- Ensure consistent brand messaging visual identity and tone across all online and offline marketing channels creating a unified and impactful brand experience.
- Plan and manage the overall marketing calendar coordinating various marketing activities including content marketing email marketing social media paid advertising public relations events and website management.
- Collaborate closely with various marketing subteams (e.g. content digital social PR) to develop and execute cohesive and impactful integrated campaigns.
- Analyze the performance of integrated marketing campaigns across all channels providing insights and recommendations for optimization.
- Understand and map customer journeys ensuring a seamless and positive experience across all touchpoints.
- Contribute to the development of broader brand building and longterm customer engagement strategies.
Leadership & Collaboration:
- Provide strong leadership guidance and mentorship to direct reports and crossfunctional team members.
- Foster a collaborative and highperforming team environment.
- Effectively communicate GTM and integrated marketing strategies and results to stakeholders across the organization.
Qualifications:
- 15 years of experience in Integrated Marketing/ GTM product marketing or a related field experience within the insurance or fintech industry is a plus
- Proven track record of developing and executing successful GTM and integrated strategies & campaigns for DTC microbusiness or consumerfocused brands
- Excellent communication presentation and interpersonal skills.
- Analytical and datadriven with the ability to track and report on key metrics.
- Experience leading and managing teams.
- Ability to thrive in a fastpaced dynamic startup environment.
Additional Skills and Competencies:
- Deep understanding of digital marketing and sales processes.
- Experience with CRM and marketing automation tools.
- Strong project management skills.
- Passion for innovation and customercentricity.
Here are some of the great benefits and perks that come from being a Simply Business employee:
Group plan for medical dental vision and prescription drug coverage
Short term disability long term disability and life insurance coverage
Participation in the Companys bonus programParticipation in 401(k) plan with a 5 employer match
Commuter benefits to help cut down on parking and public transit costs
25 days of vacation time plus 10 sick days and 10 company holidays
A genuine investment in your learning and developmentRegular team outings and volunteer opportunities
An awesome office space
A hybrid working model giving our employees great choice and flexibility to work in a way thats best for their particular job their teams and their lives.
Simply Business is an equal opportunity employer. Were committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.
Once you apply your info will be reviewed by a team with a mix of levels and experiences. We pride ourselves on fostering a sense of community which is only made stronger by each individual at SB so youll have the opportunity to meet a variety of people throughout the process. Get excited!
Most of our first round interviews will take place over Zoom. In subsequent interviews there may be an opportunity/expectation to meet team members in person.
If it looks like you could be a good fit for the role well ask you to interview on Zoom first regardless youll need WiFi and a laptop or a 4Genabled smartphone. If you dont have access to either of these or you need support with your application get in touch with us at
Please email us with any questions or if you want to pause your application for a bit well be happy to keep you updated on future opportunities like the one above. Want more info on working at Simply Business Check out our careers page: Experience:
Director
Employment Type
Full-Time
Key Skills
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