The Hiatt Career Center at Brandeis University is seeking astrategic creative and organized Assistant Director of Marketing & Communicationsto lead and execute marketing communications and social media initiatives for the office. This role is central to Hiatts outreach and engagement ensuring cohesive and effective promotion of programs services and events to students alumni employers and campus partners.

As the Marketing and Communications Lead the Assistant Director will manage incoming requests for event promotion and educational messaging and proactively develop campaigns that support student career development drive engagement and highlight the centers impact. This includes evaluating requests building strategic communication plans and aligning messaging with Hiatts broader goals and the work of our career development and employer engagement teams.

This is a fastpaced position that requires comfort with uncertainty and the ability to juggle multiple priorities. Hiatt organizes 5 10 major events annually including career fairs and networking opportunities alongside 23 smaller events per week and ongoing educational and promotional campaigns.

Hiatts marketing platforms include paper flyers printed banners digital screens social media accounts (Handshake LinkedIn Instagram TikTok WeChat YouTube) email campaigns our website and inperson marketing (e.g. tabling and promotional events). Creativity and new ideas are welcomed and encouraged.

The Assistant Director of Marketing& Communications reports to the Executive Director Hiatt Career Center.

Key Responsibilities

Marketing Strategy 40

• Get to know our students and understand what motivates and engages them. Use this insight to shape Hiatts voice and create content that resonates.
• Assess and execute marketing requestsfrom team members to support events services and initiatives.
• Develop and implementmarketing campaignsto increase engagement with Hiatts programs services and career events (e.g. career fairs networking events workshops).
• Manage content calendars across all communication channels includingsocial media email website Handshake digital signage and print materials.
• Ensure brand consistency and alignment with university branding and accessibility standards.
• Use data and analytics torefine messaging segment audiences and improve marketing effectiveness.
• Take ownership of key marketing initiatives reviewing past work applying lessons learned and continuously improving strategies.
• Manage themarketing budget including subscriptions and collateral purchases.

Content Creation Social Media Management & Promotional Engagement 40

• Serve as the primarycontent creator producing graphics videos and written materials with support from student intern(s) when available.
• Supervise and mentorstudent marketing intern(s) ensuring they contribute meaningfully while gaining professional experience.
• Develop engaging social media strategies tailored to student interests and campus culture.
• Manage the Hiatt websites including design creation and maintenance usingour content management system Cascade.
• Plan and execute inperson tabling and promotional eventsto drive student awareness and participation.
• Ensure all content is relevant compelling and aligned with Hiatts goals.

Collaboration & Campus Engagement 10

• Serve as a liaison between the career development and external engagement teamsto ensure professional consistent messaging across the office.
• Manage the Hiatt Career Closet which provides studentsfreeaccess to professional attire.
• Collaborate closely with campus partners including University Communications Admissions and Alumni Relations to align messaging and marketing efforts.
• Represent Hiatt in universitywide marketing and communications initiatives.

Professional Development 5

• Participate inprofessional development activitiesrelated to marketing communications and social media to enhance knowledge and skills.

Other Duties as Assigned 5

• Contribute to theevent planning and executionof Hiatt Career Center events and initiatives.
• Performs other duties as assigned.

Minimum Qualifications

• Bachelors degree and 5 years of experience; orMasters degree and 13 years of experienceinmarketing design communications public relations or a related field.
• Experience working in Higher Education preferred.
• Excellent written verbal communication and interpersonal skills.
• Expertise in design and marketing tools including Canva and Adobe Creative Cloud (InDesign & Illustrator).
• Advanced proficiency with video editing tools (iMovie and Adobe Premiere).
• Highly skilled insocial media strategy across LinkedIn Instagram TikTok and YouTube with confidence in oncamera content creation.
• Strong project development and management skills experience with project management software and the ability to handle multiple priorities effectively.

Equal Opportunity Statement