Senior Director Partnerships Entertainment - Content Platform Development
Senior Director Partnerships Entertainment - Content Platform Development
Posted on :
25-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
25-04-2025
Job Description
UEG is an awardwinning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people places and platforms that shape pop culture. Our business specializes in the entertainment sports and lifestyle space and provides a full suite of services including celebrity and influencer programming musicfilmTV/digitalsports partnerships communications branded content and experiential.
The team at UEG is a dynamic group bringing together bestinclass expertise across entertainment sports and lifestyle paired with a strong understanding of brand building and effective marketing communications. This is an environment where we combine true passion for culture with the innate desire to create industrychanging work for our clients.
UEG is looking for a strategic and entrepreneurial leader to drive our Platform and Content Partnerships discipline. This person is deeply immersed in digital culture they know how YouTube monetizes what TikTok favors in its algorithm this week and how creators are shaping the next wave of cultural relevance and consumer behavior especially among Gen Z and Gen Alpha. They are fluent in the language of the internet understand the nuance of online communities and have a sharp sense for whats culturally resonant from viral moments to platformnative storytelling trends. Youll identify opportunities develop bold ideas strike breakthrough deals and help our clients show up meaningfully in the world of streaming digital and branded content.
Platform Partnerships & Innovation:
- Build and lead relationships with a wide range of content platforms from major players like YouTube TikTok Instagram Meta Snap and Pinterest to emerging and niche platforms like Twitch Discord Reddit LinkedIn Spotify Patreon Substack Kick Lemon8 and BeReal while staying connected to the content engines and creator ecosystems driving engagement on them (e.g. Spotter Jellysmack Ensemble).
- Identify native innovative and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds.
- Negotiate and close platform/contentled deals that unlock distribution advantages creator access and compelling IP.
Strategy Ideation & Business Development:
- Develop insightdriven content and partnership strategies rooted in platform behavior creator ecosystems and emerging cultural moments.
- Pitch ideas directly both toour clients and platforms bringing both storytelling and business savvy acumen to the table.
- Contribute to new business development helping scope opportunities lead partnership elements of pitches and grow client relationships in collaboration with our account growth and business development teams.
Project & Client Leadership:
- Oversee and work with a team responsible for the of partnershipdriven campaigns from concept to deal to launch working with our broader team
- Act as a seniorlevel client lead on content initiatives setting expectations delivering strategic counsel and driving measurable results.
- Collaborate across creative strategy production and business affairs teams to ensure successful of all content and platformled programs.
Team & Organizational Impact:
- Mentor junior team members and contribute to a culture of creativity curiosity and continuous learning.
- Help shape internal processes and workflows around platform deals branded content programs and partnership integrations.
- Represent the agency externally building meaningful relationships across creators studios streamers and platform partners while keeping a finger on the pulse of whats trending and whats next.
WHO YOU ARE:
- A culturally intune platformfluent dealmaker who understands the business of influence content and internet culture all through the lens of partnerships curation and dealdevelopment.
- Deep knowledge of YouTube TikTok Instagram Meta Twitch Discord and other emerging digital platforms and how brands can show up authentically and impactfully.
- 7 years of experience in partnerships content strategy entertainment digital media or agencyside roles.
- Proven success developing pitching and closing innovative branded content or creatordriven partnerships.
- Comfortable navigating IP business affairs and media distribution dynamics.
- An excellent communicator creative thinker and proactive collaborator.
- Entrepreneurial ambitious and plugged into whats next.
$80000 $120000 a year
An employees pay position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance travel requirements revenuebased metrics any contractual agreements and business or organizational needs. The range listed is just one component of DJEHs total compensation package for employees. Other rewards may include annual bonuses a Paid Time Off policy and regionspecific benefits.
Edelman offers a wide range of benefits: medical and dental insurance vision 401K life insurance disability insurance paid time off travel assistance and wellness programing.
United Entertainment Group is committed to diversity equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people members of the LGBTQ community veterans parents individuals with disabilities and members of any and all protected classes to apply.
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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