Campaign Planning Productivity Manager

Role Overview 

The Campaign Planning & Productivity Manager is responsible for driving highimpact grower engagement campaigns and optimizing MDO/SO effectiveness. The role ensures structured campaign leads grower engagement datadriven decisionmaking and efficient A&P management while fostering crossfunctional collaboration. 

Qualifications :

Key Responsibilities: 

 1. MDO/SO Productivity & Management 

Establish and implement activity baselines and excellence for MDOs SOs and Value Chain MDOs. 

Drive Saksham adoption reporting and utilization for better efficiency. 

Track and enhance MDO/SO productivity through structured reporting and improvement plans. 

Develop and implement MDO/SO Ways of Working and an Engagement Program to improve efficiency and retention. 

Manage MDO/SO onboarding target setting motivation programs and payforperformance (incentive programs) in line with mustwin priorities. 

Develop and distribute kits/campaign tools to support MDOs/ SOs in executing activities effectively. 

Strengthen MDOs grower engagement efforts ensuring they play the expected role in farmer engagements keeping focus on NPI establishment and sustaining core brands. 

2. Grower Engagement & Lead Grower Events

Lead and execute grower engagement strategies ensuring deep and sustained connections with farmers. 

Design and coexecute Lead Grower Events creating a structured approach to influence progressive farmers. 

Develop frameworks for lead grower identification onboarding and continuous engagement. 

Work with divisional teams to strengthen direct grower relationships ensuring impactful touchpoints across key crops and regions. 

Drive digital onboarding of growers through the field force to increase our contactable grower base

Integrate digital and offline engagement for improved reach and farmer participation. 

3. A&P Management 

Collaborate with divisions to optimize costs and foster an ROIdriven mindset. 

Shift focus from lowefficiency channels to highROI marketing mediums. 

Promote a Phygital (Physical Digital) approach to marketing and farmer engagement. 

Provide A&P reporting with actionable insights to enhance efficiency and impact across divisions.  

4. Campaign Process Management 

Own the endtoend campaign lifecycle including preseason preparation rollout campaign KPI setting tracking reviews and actions for all stakeholders. 

Continuously simplify processes and enhance campaign effectiveness. 

Develop and implement campaign strategy upgrades to improve outreach and engagement. 

Colead and manage all offline growerfacing initiatives ensuring alignment with company objectives. 

Collaborate with divisional teams to gather creative /content requirements. 

Oversee the of offline grower engagement initiatives ensuring they are delivered on time within budget and meet defined objectives. 

5. DataDriven Decision Making 

Develop and implement metrics to assess MDO/SO productivity and campaign ROI. 

Continuously monitor and analyze the effectiveness of growerfacing initiatives focusing on maximizing investment returns. 

Provide actionable insights and recommendations to improve the efficiency of campaigns. 

6. CrossFunctional Collaboration 

Build connections across Business Units (BUs) and international teams to identify and adopt best practices in campaign . 

Work closely with Product Managers to understand growerfocused campaign challenges and develop targeted solutions. 

Collaborate with the Communication Manager Digital Manager Digital Team and Division Teams to ensure alignment. 

Work with Syngenta Foundation to integrate CSRdriven initiatives into grower engagement programs. 

Additional Information :

Additional Information:

People are at the heart of what we do:

• Once a year Full body check
• Competitive insurance scheme
• Employee assistance program to take care of your and your loved ones mental health
• Paid Vacation of 30days 12 Paid Holidays Maternity and Paternity Leave compassionate leaves
• Education assistance for your career growth
• People first culture translated into Most Preferred place to work 202223 by Times group

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment hiring training promotion or any other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status.

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