Senior Product Marketing Manager Shop the Show Monetization

Amazon Shopping Videos (ASV) mission is to make Amazon our customers favorite and most trusted place for shoppable video across formats categories and experiences. Shop the Show is an innovative new experience that allows customers to easily shop hundreds of items from films shows or games theyre watching on Prime Video or Amazon Live. At Amazon we start with the customer and work backwards in everything we do including advertising. Video content enables customers and brands to connect in new ways and we believe that when done well it enhances the customer experience with delightful and engaging discovery as well as compelling performance for advertisers.

As a Senior Product Marketing Manager for Shop the Show (STS) Monetization you will be a core member of the STS team driving gotomarket for advertisers. We are seeking a strategic leader who is comfortable building from 0 to 1. They must be comfortable asking hard questions defining paths forward and be passionate about understanding both advertiser and end use customers. The Senior Product Marketing manager must be creative proactive and have a strong attention to detail. A successful candidate will be energized by collaborating with crossfunctional teams across Amazon and skilled at influencing partners. They will comfortable juggling multiple priorities and stakeholders in a fastfaced dynamic environment.

Key job responsibilities
* Develop the vision and endtoend strategy for positioning pricing packaging and planning for STS monetized offerings in partnership with Ads GTM
* Drive gotomarket strategies and plans for new products and features to drive adoption
* Develop messaging and positioning frameworks which outline priorities and communication goals
* Aggregate Voice of the Customer and produce stackranked set of priorities to influence product requirements roadmap decisions and tradeoffs
* Maintain firm grasp of competitive trends to identify and assess opportunities
* Partner closely with Ads GTM and Marketing teams to drive education enablement and demand generation strategies to achieve revenue and adoption targets
* Dive deep into adoption metrics develop and influence forecasts

About the team
Amazon Shopping Videos (ASV) is a growing business within the Amazon Advertising IMDb and Grand Challenge (AIGC) business unit. AIGC is one of the fastest growing business units within Amazon with the highest percentage margin contribution of any large business. ASV is delivering the video shopping experience to Amazon consumers with a purpose to enable customers to find inspiration information entertainment and community through videos at any point in their shopping journey. The ASV team designs builds and operates both owned and operated destination experiences (e.g. Amazon Live FAST Channel Shop the Show) as well as federated experiences across the website.

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.