Senior Director Marketing Strategy Planning
Senior Director Marketing Strategy Planning
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Job Description
Team Name:
MarketingJob Title:
Senior Director Marketing Strategy & PlanningRequisition ID:
R025219Job Description:
YOUR MISSION
Blizzard Entertainment is seeking a Senior Director Marketing Strategy & Planningto strengthenour global marketing efforts across legendary franchises like Warcraft Overwatch and Diablo. This leader will be responsible for defining Blizzards shorttolongterm marketing frameworks ensuring our campaigns and live service marketing are insightdriven audiencefocused and built for sustained franchise growth.
Reporting to the VP of Product Marketing & Strategy this role will collaborate closely with product marketing brand & creative marketing social & content marketing international growth analytics finance product and development teams to establish strategic frameworks and rituals optimize marketing investments and improve campaign effectiveness.
RESPONSIBILITIES
- Lead global marketing strategic planningacross Blizzards portfolio ensuring alignment with business goals and franchise priorities.
- Define and implement multiyear marketing strategies identifying opportunities for innovation audience expansion and competitive differentiation.
- Establish clear marketing frameworksthat guide annual planning campaign and performance optimization.
- Collaborate with analytics to establish marketing KPIs and measurement frameworks ensuring campaigns are datadriven and performanceoriented.
- Collaborate with analytics finance and business operations to optimize marketing investment strategiesacross Blizzards portfolio.
- Drive strategic insights executive marketing reviews and reportingto inform decisionmaking and continuously refine marketing effectiveness.
- Leverage industry trends competitive positioning and player insightsto identify new opportunities for marketing impact.
- Build lead and mentor a highperforming marketing strategy & planning team fostering a culture of innovation collaboration and accountability.
- Serve as a thought leader within Blizzard Leadership influencing senior leadership on marketing priorities budget allocation and strategic bets.
PLAYER PROFILE
The ideal candidate will have deep consumer marketing experience in the gaming entertainment or tech industries. They have demonstrated strategic prowess as well as business acumen. This position requires an expert in marketing who is a proactive selfstarter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities.
REQUIREMENTS
- 15 years of experience instrategy planning strategy consulting or FP&A within gaming entertainment or consumer tech.
- Expertise in portfolio management multichannel marketing and audience segmentation.
- Strong analytical mindset with experience using datadriven insightsto optimize marketing investments and performance.
- Deep understanding of the gaming landscape including player behaviors industry trends and competitor strategies.
- Exceptional leadership and crossfunctional collaboration skills with a track record of influencing stakeholders across complex organizations.
- Experience with liveservice game marketing.
- Expertise in global marketing planningacross key international markets.
- Passion for Blizzard games and a deep appreciation for playerfirst marketing.
OUR WORLD
At Blizzard Entertainment we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft Overwatch Diablo and StarCraft weve been creating genredefining games for millions of players around the world for more than 30 years. Were on a quest: bring our dreams to life and craft the most epic entertainment experiencesever. Hard work iteration and polish go into the Blizzard secret recipe but the most important ingredients come from talented people who share our vision. If that sounds like you join us.
The videogame industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among other characteristics.
Rewards
We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:
- Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
- 401(k) with Company match tuition reimbursement charitable donation matching;
- Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
- Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
- If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary fulltime employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $164800.00 $304800.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring process. In addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.
Required Experience:
Exec
Employment Type
Full-Time
