Student Worker - Content Marketing Student Worker

Job Title: Content Marketing Student Worker

Job Classification: Marketing and Communications Student

Department: School of Music Dean & Administrative

Hiring Manager: Taylor Vieger

Contact:

Work Schedule: Maximum of 20 hrs per week flexible working hours

Desired Length of Employment: Spring/Ongoing

Pay Rate: 10

Job Description:

The Content Marketing Student Worker helps the Baylor School of Musics Marketing & Brand Coordinator plan create and share compelling stories about our performances faculty and students. In addition to writing and scheduling digital content this role is responsible for shooting shortform viralstyle video at events or rehearsals ensuring the School of Musics dynamic energy is captured for social media and other outlets when needed.
Responsibilities
Content Planning & Calendar Support Assist the Coordinator in maintaining an editorial calendar for concerts recruitment pushes and faculty/student spotlights. Stay informed about upcoming performances or special projects that warrant shortform video capture
ShortForm Video Capture & Editing Film quick viraloriented clips during rehearsals backstage moments or live eventsfocusing on behindthescenes insights and highimpact visuals
Social Media & Email Assistance Help draft social media post copy (Instagram TikTok Facebook) to accompany videos and short form content; schedule them using provided tools. Help design or edit email marketing materials promoting upcoming events then measure open rates and engagement under the Specialists guidance
Copywriting & Proofreading Help draft short form copy for social web and email ensuring messaging reflects Baylors brand voice. Spotcheck grammar style and alignment with School of Music messaging before final publication
Print & Design Coordination Collaborate with the Coordinator to gather images or text for posters brochures or other collateral. Help design in Canva or similar platforms maintaining brand consistency on color fonts and layout
OnLocation Assistance Attend select concerts rehearsals or promotional events to capture spontaneous engaging moments on video or as photos for later campaigns. Serve as a liaison with faculty and student performers for quick interviews or cameo appearances in shortform content
Data Tracking & Reporting Help gather basic analytics (social engagement video views watch time) to share with the Coordinator. Recommend small improvements or content angles for future campaigns based on performance metrics
Skills/Qualifications
Enrollment & Field of Study Currently enrolled as a Baylor undergraduate or graduate student ideally studying Marketing Communications Film/Media or a related field
Video & Digital Skills Familiarity with basic video shooting (phone or DSLR) and editing in easytouse software (Premiere iMovie etc.. Comfortable with social apps (YouTube Shorts Instagram Reels) for shortform viral content
Writing & Editorial Strength Ability to craft concise copy engaging hooks and social post captions that fit the Baylor brand. Detailoriented with proofreading or editing tasks
Organized & Flexible Willingness to shift between tasksfrom filming quick behindthescenes footage to scheduling posts and emails. Capable of meeting deadlines even with lastminute performance updates or event changes
Collaborative Mindset A team player who openly communicates with the Coordinator the streaming professional team member and other staff/students. Receptive to feedback with a desire to learn from more experienced marketing professionals
Passion for Music & the Arts Genuine enthusiasm for supporting the School of Musics mission capturing its vibrant performance culture and sharing it with wider audiences
Key Attributes
Creativity: Thinks outside the box for quick engaging video concepts and story angles especially for shortform mediums like Reels or TikTok
Adaptability: Ready to pivot on short noticecapturing a spurofthemoment jam session addressing new event details
Communication Skills: Clear in asking questions relay project status and suggest new ideas to Coordinator
Initiative: Take ownership of video shoots short edits graphic design or microcampaigns w/o constant supervision

• Provide marketing and communications support to assigned area of responsibility
• Assist with various projects activities or tasks related to marketing and communications
• Support marketing and communications strategies and perform duties accordingly
• Exhibit a willingness to take initiative and work independently and collaboratively
• Ability to comply with University policies
• Maintain regular and punctual attendance

Employer: Baylor University

Work Location: Roxy Grove

Work Address: 624 Speight Ave