Amazon Ads is dedicated to driving measurable outcomes for brand advertisers agencies authors and entrepreneurs. Our ad solutions including sponsored display video and custom ads leverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models including selfservice managed service and programmatic ad buying these solutions help businesses build brand awareness increase product sales and more. Our programmatic advertising platform the Amazon Demand Side Platform (DSP) is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand display advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.
Our Amazon DSP team is looking for a Programmatic Solutions Consultant to join Amazon Ads growing team based in London.
As a Programmatic Solutions Consultant you will manage the endtoend experience of our enterprise customer known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customerfacing role you will work closely with programmatic traders at agencies/advertisers as well as Amazon Ads internal sales product and support teams to address customer needs.
Key job responsibilities
Owning the relationship with programmatic trading desk managers engaging with multiple customer organizational levels to understand business objectives
Providing services such as onboarding trade desk support plans feature training continuous product usage consultation and industry best practices
Analyzing and interpreting data to identify improvement areas root causes and formulate enablement and adoption recommendations
Driving the evolution of Amazon DSP by assisting customers with product beta participation capturing customer feedback and collaborating closely with crossfunctional Amazon teams (Product Management Engineering Analytics and Specialists)
Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers
A day in the life
A typical PSC engagement with our customers could include onboarding new traders delivering trainings on new product features assisting a customer with a beta feature consulting in business strategy and planning discussions providing oversight in of campaign strategy developing campaign optimization recommendations and monitoring their impact conducting deep dives to determine root causes of issues and informing customers of the best course of action.
You will advocate for customer in internal forums provide troubleshooting support and triage when needed and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day and ensure customers gradually develop into a proficient users of our DSP who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives and address them using our book of services and engagement best practices to drive adoption of Amazon technologies. Your ownership curiosity and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion authority empathy and clarity.
Experience in digital advertising and client facing roles
Experience with annual brand and media planning
Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP RTB bid shading machine learning optimization ad verification ad tracking ad attribution etc.
Ability to effectively present to and confidently communicate with businesstobusiness (B2B) customers including facilitating onboarding and training or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser)
Bachelors degree in marketing communications or equivalent experience
Experience in ecommerce or online advertising
Experience analyzing data and best practices to assess performance drivers
Experience in programmatic trading across different demandside platforms (DSPs). Vertical specialization (e.g. in entertainment retail automotive etc. within programmatic advertising.
Proficient oral and written communication skills with ability to establish credibility with technical and nontechnical business owners.
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